The infrastructure and use of data to support students has grown tremendously over the last decade. We now have tools that alert educators when students are at risk of falling off track. We have programs that identify opportunities for students, like scholarships, they may not be aware of otherwise.
Technology companies say they will use the Internet of Things to improve our energy usage, health, security, and lifestyle and habits. In reality, companies such as Apple and Google want to learn all they can about us so that they can market more products and services to us -- and sell our data to others.
The privacy revolt is starting, and as more consumers become fed up with unsolicited ads and questionable marketing techniques, they'll turn to tools that help them protect their privacy and ultimately keep you from marketing to them at all. Take steps now to protect your customers -- and your business.