Technology companies say they will use the Internet of Things to improve our energy usage, health, security, and lifestyle and habits. In reality, companies such as Apple and Google want to learn all they can about us so that they can market more products and services to us -- and sell our data to others.
The privacy revolt is starting, and as more consumers become fed up with unsolicited ads and questionable marketing techniques, they'll turn to tools that help them protect their privacy and ultimately keep you from marketing to them at all. Take steps now to protect your customers -- and your business.
The FDA's approval of the marketing of genetics-testing company 23andMe's carrier test for Bloom syndrome affirmed the rights of consumers to drive their own healthcare decisions and procedures. But it also means that it has become urgent to develop policies to regulate the rights of companies to resell data derived from the contents of our DNA and from our medical records.