The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.
I can't stand shopping. As a mother, filmmaker, talk show host, founder and CEA of A TOTAL DISRUPTION, I simply don't have the time to spend hours in a store trying on clothes and rummaging through endless racks searching for the best deal. Online shopping promises to save time and money, but this just hasn't been the case for many of us trying to balance life and work in our increasingly busy schedules.