The first question to ask is, does the startup's personality shine through its design? People still do business with other people and despite the advances in technology, the most successful startups are those that can create and maintain a human connection with their target customers.
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
Leading with low prices cheapens your brand. Sure, people will rush out to buy your product, prompting a spike in sales. But at the same time, customers will be so focused on price they will lose sight of the intrinsic value in paying full retail price.
We've been to enough houses to know what we do and don't like in other people's living rooms. While some have good taste, there are a few design mistakes we see folks making again and again.
Recently I caught up with Maxime Veron, Head of Product Management at Nest to take a deeper look at the company's initiatives in the areas of social good, artificial intelligence(AI) and their vision for the future of the smart home.
Designing heart-stopping, beautiful objects requires a perfect cocktail of design, styling, expression and aesthetic function - and is not for the faint of heart. Design thinking, design process or a branding matrix, are not sufficient to infuse artifacts with a visceral experience of intense beauty and desire.
The Aspen Museum is Shigeru Ban's first design for a permanent museum in the United States. One hopes it's not his last.
When hosting a holiday party, it's normal to have guests gravitate towards the kitchen. After all, it's the source of all the yummy smells and treats!
You may not think you have anything to learn from an ant -- and you'd probably be right. But don't write off the colony as a whole, because it might have something to teach you.
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...
It is said it takes a lifetime to find your stride, yet there are some lucky people who find it early in life. Sometimes it is like dancing on the cur...
Walk into, "All is Not Lost," a 25 foot high inflatable iceberg by artist/designers Raphael Ajl, Brooke Francesi, Aaron Levin, Rob Sieg, and Lake Buc...
How things can come full circle. Today if you call the name Opa-locka you should think art, architecture and design. Opa-locka is poised to be the "next big thing" in South Florida's percolating art community. Actually, it's beyond percolating, it's in a full on boil of excitement and opportunity.
The Japanese, Danish, and Swedes are known for their clean, simple aesthetic, making their homeware lines an invaluable source for a minimalist traveler's dream dinner table. Here are a few pieces I'm looking to add to my collection.
Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initia...
Poor ole' plaid gets a bad wrap, i.e. slutty schoolgirls, your grandmother's ridiculously overdone curtains, and who could forget, the Burberry-wearing prepsters. But, it's making a serious come back -- more urban cool and less Hot Topic-y.