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Digital Marketing

Habits of Successful People

Richard Lorenzen | Posted 08.27.2015 | Business
Richard Lorenzen

If you take a look at the world's most successful people, whether their millionaire investors, established entrepreneurs, or elite athletes chances are they have one major thing in common.

Digital Business Transformation Is a Team Sport

Vala Afshar | Posted 08.27.2015 | Technology
Vala Afshar

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company.

How to Minimize the Damage of Negative Press

Richard Lorenzen | Posted 08.25.2015 | Business
Richard Lorenzen

No matter how careful your company is, when it comes to the press surrounding your company, chances are at one point or another you will have to deal with negative press.

The Do's and Don'ts of Repositioning Your Brand

Richard Lorenzen | Posted 08.21.2015 | Business
Richard Lorenzen

Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.

The 6-Step Guide for Launching Your Business's Blog

Daniel Scalco | Posted 08.20.2015 | Business
Daniel Scalco

As a small business owner, you may know about the importance of blogging for your business. It's been touted as one of the best ways to bring in new customers through the Internet. But where do you start?

How to Decide Whether or Not to Reposition Your Brand

Richard Lorenzen | Posted 08.20.2015 | Business
Richard Lorenzen

Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.

What Your Future Marketing Department Looks Like

Sajeel Qureshi | Posted 08.26.2015 | Business
Sajeel Qureshi

Save the pretty picture people for children's books. You're marketing department needs to put points on the board. We've come back from the future (ok, not literally) and these are the people we found in the best marketing departments.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

New Business? Don't Stress About Which News Outlets Give You Press

Richard Lorenzen | Posted 08.17.2015 | Business
Richard Lorenzen

If you have recently launched a new company, chances are you're going to want to start getting some media attention right away. Forbes, Fortune, The Wall Street Journal -- you want coverage in all the most prestigious media outlets.

A Blogger's Introduction to SEO: Interview with Gareth Bull

Scott De Buitléir | Posted 08.14.2015 | Technology
Scott De Buitléir

SEO, however, is a discipline that I'm still slowly learning all about. It's not just about choosing the right keywords -- although that certainly helps - but there seems to be lots to keep abreast of, in order to climb to the top of that all-important Google search.

Social Media Don'ts: The Walking Dead Style

Samantha Cangelosi | Posted 08.13.2015 | Business
Samantha Cangelosi

People will follow your page if you are providing them with interesting content that plays on their emotional heartstrings. After you have gained trust and respect in their eyes, then it's okay to promote what you are up to, but don't bombard!

What The Fantastic Four Teaches Us About Customer Expectations

Richard Lorenzen | Posted 08.11.2015 | Business
Richard Lorenzen

"Fantastic Four" finally hit theaters last Friday. When the movie opened, it was instantly met with poor reviews. The opening weekend wasn't much better, as the film performed horribly at the box office overall.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2015 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

Why Spreading Yourself Thin on Social Media is a Terrible Mistake

Richard Lorenzen | Posted 08.06.2015 | Business
Richard Lorenzen

Ever since social media first started taking over the Internet, marketing and PR pros have found ways to utilize these sites to their advantage. If you want to launch a successful marketing campaign, then having a strong social media campaign is an important part of this effort.

Brand Greatness: From the Fan's Perspective

Damian Bazadona | Posted 08.04.2015 | Business
Damian Bazadona

This past week, I spent some time in the beautiful city of Denver, Colorado enjoying the Major League Soccer All-Star Game and supporting festivities. I've worked with the League in a range of capacities over the years and the relationship they continue to build with their fans impresses me every time I see it in action.

Before Implementing Your PR Strategy, Take Your Customers' Point of View

Richard Lorenzen | Posted 08.04.2015 | Business
Richard Lorenzen

Budding entrepreneurs who are looking to take a more proactive approach to their public relations efforts may find some challenges when it comes to developing and implementing a new PR strategy.

The Perils of Native Advertising

Shannan Adler | Posted 07.31.2015 | Media
Shannan Adler

The Times and most other major publishers take care to label these ads as "paid posts," so as to try to preserve the editorial credibility of the paper and to honor its responsibility to readers. But no one should take much comfort in the (small) fine print.

How To Make Sure Your Press Release Reaches the Right Audience

Richard Lorenzen | Posted 07.30.2015 | Business
Richard Lorenzen

It may come as a surprise if you're not familiar with PR, but press releases aren't exactly the most useful tools in your media relations arsenal.

Will Journalistic Robots Kill Content Marketing?

Jayson DeMers | Posted 07.30.2015 | Business
Jayson DeMers

Content marketing is probably going to die at the hands of robots, but it's still got a long life ahead of it. In the meantime, it's still in your best interest to write the best material possible for your readers, and continue building those consumer-brand relationships.

Customer Experience Innovation Leads Marketing Reinvention

Ivo Lukas | Posted 07.28.2015 | Technology
Ivo Lukas

Technology has changed the game for marketing - we all know it. It's expected that companies will engage their audiences and cater to their needs, while also implementing this in real time.

5 Marketing Blunders to Avoid in Your Next Social Shopper Marketing Campaign

Amy Callahan | Posted 07.28.2015 | Business
Amy Callahan

Over the past few years, shopper marketing has emerged as a key component of an integrated brand marketing strategy. In the last two years alone, the average shopper marketing budget has increased dramatically -- from 10 percent of a total marketing budget in 2012 to 15 percent in 2014.

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.24.2015 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.

Tips to Help Make Sure Your Company Stays Relevant

Richard Lorenzen | Posted 07.24.2015 | Business
Richard Lorenzen

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.