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Digital Marketing

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 03.02.2015 | Small Business
Alex Ivanovs

Every day marketing guru's and growth hackers are trying to come up with new ways of using popular tools for their marketing efforts, and we have to b...

Get More People to Share Your Content on Social Media With These Top 6 Tips

Matthew Collis | Posted 02.27.2015 | Business
Matthew Collis

Who doesn't want their content to go viral and get thousands of social media shares? I'm sure you've seen or even created great content that didn't get much attention on social media.

Because That's Where The Money Is: Cyberrobbery, Backward Banks (and Palette Does Not Rhyme With Ballet)

Marie Woolf | Posted 02.23.2015 | Business
Marie Woolf

Here, finally, is the great black-ice pileup between so-called "IT" and "marketing." And banks suck it up to avoid revealing their vulnerability and lack of internal controls to regulatory watchdogs, customers -- and thieves.

4 Reasons Your Business Should Consider AdWords Paid Search Marketing

Jonathan Long | Posted 02.20.2015 | Small Business
Jonathan Long

If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should start an AdWords campaign.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.19.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

Cincinnati Bengals Use Marketing and IT to Improve Customer Experience

Vala Afshar | Posted 02.19.2015 | Technology
Vala Afshar

For more insight into how marketing and IT can work together on data analytics, I spoke with Pat Nieser, senior corporate sales manager for the Cincinnati Bengals.

How to Email Celebrities and CEOs

Sajeel Qureshi | Posted 02.18.2015 | Small Business
Sajeel Qureshi

Cold Emails are a part of email culture. We send them. We receive them. They aren't going anywhere.

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 02.18.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

How to Use Visual Content to Trigger More Engagement [Infographic]

Jonathan Long | Posted 02.10.2015 | Small Business
Jonathan Long

Images and visual content attract more social shares, but they also engage your customers, potential customers, and website visitors -- causing them to stay on your website longer.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 02.10.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 02.10.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

5 Reasons Website Traffic Is the Lifeblood of Small Business

Ian Mills | Posted 02.09.2015 | Small Business
Ian Mills

Successful online marketing strategies are centred on one simple proposition - to acquire qualified traffic and then convert this into sales. Therefore, it's important that once traffic is acquired that it also converts.

55 Digital Branding Tips for Authors

Fauzia Burke | Posted 02.05.2015 | Business
Fauzia Burke

To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul.

Marketing Ideas for Valentine's Day That Will Boost Your ROI

Gabriel Shaoolian | Posted 02.05.2015 | Business
Gabriel Shaoolian

Using an analytics program to track and monitor where traffic is coming from as a result of your campaign efforts is critical to measuring your success. You want to be able to determine where your traffic came from--otherwise you won't be able to gauge what you should enhance for future campaigns.

Increase Business Blog Traffic With These 5 Tips

Jonathan Long | Posted 02.09.2015 | Small Business
Jonathan Long

A lot of businesses will publish blog content that rivals advertisements. Give you helpful free information on your blog and your audience will appreciate it. This helps to build a relationship based on trust. Consumers are going to return to blogs that aren't constantly jamming offers down their throat. Focus on providing value and the leads and sales will follow naturally.

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.11.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

20 Reasons Why I Don't Like Your Instagram Post

Brian Hanley | Posted 02.03.2015 | Comedy
Brian Hanley

14. I don't like it because we slept together a few weeks back. Better to lay low for now. 15. I don't like it because I liked your last 3 posts and now I've got to play hard to get.

9 E-Books Marketers Should Be Reading This 2015

Jonha Revesencio | Posted 02.14.2015 | Business
Jonha Revesencio

It's almost the end of the month. Those who have purposely developed some New Year's resolution last year (technically, last month), might want to re-visit those from now.

10 Digital Marketing Templates for Lightning-Fast Execution

Liz O'Neill Dennison | Posted 01.30.2015 | Technology
Liz O'Neill Dennison

Creating a steady stream of content that speaks to buyers and propels them toward purchase isn't always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly engaging format.

5 Areas of Focus Your 2015 SEO Strategy Must Include

Jonathan Long | Posted 01.28.2015 | Small Business
Jonathan Long

A search engine optimization strategy that isn't constantly adjusting is destined for failure. While there is no "one-size-fits-all" solution when it comes to SEO, here are five areas of focus that can help improve your overall search visibility campaign.

The Myth of the CMO's Super-Short Shelf Life

Julie Ginches | Posted 01.28.2015 | Business
Julie Ginches

With the recent advances in data management platform (DMP) technology, the new standard for marketing is the complete view of the customer across all screens. It's been promised since the dawn of digital, but it is in fact now coming true.

Faizolhardi Zubairy: Stretch Beyond Your Comfort Zone for Full Career Growth

Jonha Revesencio | Posted 01.25.2015 | Business
Jonha Revesencio

What's the main formula for career growth and advancement? While there's no one-size-fits-all formula, Faizolhardi Zubairy, Head the Digital Media at PETRONAS Dagangan Berhad, shares his journey.

Third Eye on SEO: 2015 Guides, Tutorials, Education, and Trends

Allie Gray Freeland | Posted 01.23.2015 | Business
Allie Gray Freeland

If you're a digital marketer or website owner in 2015, chances are your third eye is on search engine optimization (SEO) now more than ever. Why?

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 01.21.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 01.21.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.