With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by enriching retail experiences beyond simply shopping.
Did you know that 61 percent of customers read online reviews before making a purchase decision? They are essential if you operate an e-commerce website. Accumulating a large number of 5-star reviews builds brand reputation and credibility, and ultimately drives sales.
There's no denying that Search Engine Optimization, commonly referred to as SEO, is a key skill to learn if you want to increase your small business's odds of being found online by potential customers.