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Digital Marketing

Three Lessons We Can Learn From Chick-Fil-A's New York Debut

Richard Lorenzen | Posted 10.09.2015 | Business
Richard Lorenzen

Two patrons take a selfie in front of the newly-opened NYC Chick-Fil-A. Credit: Atlanta Journal Constitution When Chick-Fil-A announced that they wo...

How To Streamline Marketing Operations In Small Marketing Departments

Sajeel Qureshi | Posted 10.08.2015 | Business
Sajeel Qureshi

Is your small marketing department staffed to handle all of your business' needs? If you answered yes then you're probably not marketing as efficiently as you think. Here's why.

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2015 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

What's Loyalty Got to Do With It?

Damian Bazadona | Posted 10.06.2015 | Business
Damian Bazadona

In the hospitality business, truly connecting with today's tech-savvy guest does not mean beating the OTAs at their own game. Rather, hospitality experts must crack the new code of consumer loyalty, as I discovered talking to Larry Cassenti of Marriott International.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

A Case for Why Brands Should Stop Marketing to Millennials

Cameron Jonsson | Posted 10.02.2015 | Business
Cameron Jonsson

Catch Millennials where they most often reside: online. You cannot bank on people watching brand videos after stumbling across them. Instead, insert yourself into content dialogue that already has traction.

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 10.01.2015 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on Inspired by the opportunity to create a truly personalized online shopping experience by blending the bes...

5 Easy Ways to Get People to Sign up for Your Email List

Melinda Emerson | Posted 09.30.2015 | Business
Melinda Emerson

Email marketing is still one of the most effective ways to reach potential customers. That golden list of emails is your ticket to boosting sales and ...

8 Top Online Influencers in Digital Marketing

Richard Lorenzen | Posted 09.29.2015 | Business
Richard Lorenzen

In the last several years, the world of digital marketing has exploded and become one of the most influential tools for companies of all types and sizes to grow their brand. However, as this industry has grown, a number of big names have emerged from the market.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the's all about utility and actionable insights.

UN Partners With Social Media Stars to Bring Peace Message to World's Youth

Richard Lorenzen | Posted 09.30.2015 | Business
Richard Lorenzen

On Monday, September 21st, the world came together to recognize the International Day of Peace. In order to make sure that the day's message of pe...

Connecting With Influencers to Grow Your Small Business

Yura Bryant | Posted 09.24.2015 | Business
Yura Bryant

Business is all about taking the risk to pursue an opportunity that can potentially reward you handsomely with a sizable financial return. While other small businesses are playing it small with their marketing efforts, are you willing to play it big in order to produce big results?

Understanding the Value of Being on Page 1

Josh Gershonowicz | Posted 09.23.2015 | Business
Josh Gershonowicz

Location. Location. Location. Anyone who's ever bought a home or spent more than a minute watching HGTV knows this is the first, second and third rule of real estate.

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2015 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

Five Ways Agencies Can Solve the Omnichannel Problem

Jorge Urrutia | Posted 09.22.2015 | Business
Jorge Urrutia

Channel fragmentation won't be solved by taking shortcuts. The hard route is about fundamentally changing the way agencies and marketers operate. Those who succeed will generate a competitive advantage that is very hard to replicate -- precisely because you can't build it by addition.

5 Startup Tools to Kickstart Your Growth

Alex Ivanovs | Posted 09.22.2015 | Business
Alex Ivanovs

We are living in an age where there is no shortage of startup and business tools available. It seems that every day someone is launching something tha...

The Do's and Don'ts of Social Media Outreach

Richard Lorenzen | Posted 09.21.2015 | Business
Richard Lorenzen

As most companies today know, having a strong social media presence is an important part of controlling their brand's reputation and their ability to reach their customers on a more personal level.

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2015 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.


Austin Schneider | Posted 09.18.2015 | Business
Austin Schneider

I reflected on countless situations where I was making up obstacles in my head. It is time to get to doing. He left us with this: "I don't know what the question is. But I know the answer is yes."

Why You Should Quit Blogging

Sajeel Qureshi | Posted 09.18.2015 | Business
Sajeel Qureshi

'If you build it, they will come.' Hey, it worked for Kevin Costner in a Field Of Dreams, so it can work with your blogging. Right? Wrong. It won't work. Here's why you need to stop blogging.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How Marketing Got More Personal

Julie Ginches | Posted 09.16.2015 | Business
Julie Ginches

In 1996, a Stanford professor named Clifford Nass created a bit of buzz when he published a book touting his findings that people tend to treat computers they way treat real people.

7 Things High-Impact Ecommerce Store Owners Are Good At

Danny Wong | Posted 09.16.2015 | Business
Danny Wong

When experts analyze what leads to success among ecommerce businesses, a few recurring themes come up. Those include expertise with online marketing, sales, copywriting, and more.