iOS app Android app

Digital Marketing

The Essentials of Email Marketing for Small Business

Bianca Rothschild | Posted 05.28.2015 | Business
Bianca Rothschild

Email marketing is the process of emailing to a database of customers or potential customers for the purpose of soliciting business, brand awareness or building loyalty and trust.

4 Digital Productivity Strategies to Boost Your Marketing Effectiveness

Jonha Revesencio | Posted 05.28.2015 | Business
Jonha Revesencio

Time is a limited resource and getting the most out of it is a goal for most people. We all want to make the most of our time, finding more to spend with family, more time to exercise, more time to read, more time to sleep, and more time to dedicate toward our career endeavors.

Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.28.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What...

How to See Your Site Through Google's Eyes

Jayson DeMers | Posted 05.27.2015 | Business
Jayson DeMers

Once you understand how Google views your site, you can determine the key areas of your site that you need to improve and take action to salvage your domain authority and rank.

6 Tools to Help You Convert More Leads and Sales on Your Website

Jonathan Long | Posted 05.27.2015 | Business
Jonathan Long

Your website is a vital part of your business. Some websites are used to provide information with a goal of converting traffic into leads, phone calls or location visits, while other websites are trying to convert traffic into immediate sales.

How Chief Digital Officers Transform Businesses

Vala Afshar | Posted 05.26.2015 | Technology
Vala Afshar

Healthcare is undergoing a major transformation and IMS Health, a multi-billion supplier of health care and prescription data along with related services, is responding by putting Chief Digital Officer Richie Etwaru at the helm of a digital transformation effort.

Reboot With Matt: A 7-Step Marketing Cleanse for the Age of the Customer

Matt Dion | Posted 05.22.2015 | Business
Matt Dion

By rebooting your marketing strategy with a fresh infusion of modern thinking and renewed focus on the customer's digital experience, marketers will be well positioned for the long haul.

3 Things Will Smith Can Teach You About Content Marketing

Sajeel Qureshi | Posted 05.19.2015 | Small Business
Sajeel Qureshi

When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

Write Better Blog Headlines & Titles Using Data-Driven Strategies [Infographic]

Jonathan Long | Posted 05.14.2015 | Small Business
Jonathan Long

Think about the last blog post you published on your blog -- did you put a lot of thought into writing the title? Don't worry if you didn't, as it's one of the most over looked elements of a blog post.

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.12.2015 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

5 Ways Animated Videos Can Help Increase Conversions

Brian Horn | Posted 05.08.2015 | Small Business
Brian Horn

The utilization of videos on a business's site as a means of advertising and educating has increased exponentially. Furthermore, animated videos, also known as whiteboard animation, are a popular and effective option.

How an Indy 500 Driver Embraced Crowdfunding To Help Make Millions of Lives Better

Matthew Knell | Posted 05.07.2015 | Impact
Matthew Knell

Usually when feel-good stories come out of motorsports it's because a driver did something completely unexpected behind the wheel, or beat the odds to score an underdog victory. This story is different. But, mostly because there is more than one winner in this race.

4 Stupid Mistakes That Get Your Emails Deleted

Sajeel Qureshi | Posted 05.05.2015 | Small Business
Sajeel Qureshi

Chances are you've read bad unsolicited emails and probably sent a few yourself. Don't you get frustrated when people don't respond to you? If you're ready to stop ticking recipients off then stop doing these four stupid things when you send them emails.

3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.05.2015 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.

Philippines: A Digital Lifestyle Capital in the Making?

Jonha Revesencio | Posted 05.04.2015 | World
Jonha Revesencio

As of January 2015, Internet penetration around the world has reached a 21% growth from the previous year and now totaling an astounding 42% penetration for both fixed and mobile connections.

The Essentials of Blogging for Small Business

Bianca Rothschild | Posted 05.01.2015 | Small Business
Bianca Rothschild

This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.29.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

How To Use Marketing Technologists in Small Business

Sajeel Qureshi | Posted 04.28.2015 | Small Business
Sajeel Qureshi

Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

It's NewFronts. Here's What Advertisers Can Learn From President Obama.

Jordan Jayson | Posted 04.27.2015 | Media
Jordan Jayson

For politicians, the message is clear: making the rounds on the Sunday morning news programs is no longer good enough. The lesson is no less clear for advertisers who rely on the same eyeballs. The advertising industry should take this as a sign that online video is a worthy investment.

5 Tips to Drastically Improve Your Email Marketing

Jonathan Long | Posted 04.24.2015 | Small Business
Jonathan Long

Email marketing provides a huge opportunity for business growth when done correctly, so I wanted to put together a list of tips that you can easily adapt to your strategy.

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 04.24.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

Creating Your Own Online Course? Avoid These Mistakes!

Priscila Hinkle | Posted 04.22.2015 | Business
Priscila Hinkle

The Internet has made it possible for us to explore different options, learn new skills, and embark in new careers with the click of a mouse. In the online or digital entrepreneurial realm, everyone seems to be creating their own online courses and group coaching program these days

The Essentials of SEO for Small Business

Bianca Rothschild | Posted 04.21.2015 | Small Business
Bianca Rothschild

With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website.