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Digital Marketing

5 Tips to Drastically Improve Your Email Marketing

Jonathan Long | Posted 04.24.2015 | Small Business
Jonathan Long

Email marketing provides a huge opportunity for business growth when done correctly, so I wanted to put together a list of tips that you can easily adapt to your strategy.

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 04.24.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

Creating Your Own Online Course? Avoid These Mistakes!

Priscila Hinkle | Posted 04.22.2015 | Business
Priscila Hinkle

The Internet has made it possible for us to explore different options, learn new skills, and embark in new careers with the click of a mouse. In the online or digital entrepreneurial realm, everyone seems to be creating their own online courses and group coaching program these days

The Essentials of SEO for Small Business

Bianca Rothschild | Posted 04.21.2015 | Small Business
Bianca Rothschild

With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website.

5 Basic Local SEO Tips for SMBs With No Budget

Jonathan Long | Posted 04.17.2015 | Small Business
Jonathan Long

As a small business owner you know that you must have a website -- but what good does it do if your potential customers can't find you online?

Are You Missing Something Vital from Your Growth Hacking Strategy?

Brett Relander | Posted 04.15.2015 | Business
Brett Relander

While growth hacking is attracting a tremendous amount of attention today, it is frequently misunderstood. Often associated with the acquisition of users through viral means, "going viral" is really only one aspect of a comprehensive growth hacking strategy.

The Most Important Email You'll Ever Send

Erik Harbison | Posted 04.15.2015 | Business
Erik Harbison

Let's face it: We live in a hyperconnected world that shows no sign of slowing down anytime soon. A hyperconnected world leads to hyperconnected consumers which ultimately leads to hyper-confused business owners trying to market a product or service.

Nel Capila: Define Your Success and Keep Challenging Yourself

Jonha Revesencio | Posted 04.15.2015 | Business
Jonha Revesencio

Getting digital marketing campaigns right is something what most people could aspire to do. For Nel Capila, Country Digital Manager at Unilever Indonesia, the journey involves constantly learning, brushing up her digital skills through workshops and seminars and experimentation.

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.14.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

6 Practices That Will Shape Retail Digital Transformation

Vala Afshar | Posted 04.14.2015 | Technology
Vala Afshar

Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital journey.

15 Uses of Beacon Technology in Education

Vala Afshar | Posted 04.14.2015 | Technology
Vala Afshar

Will Beacons transform education? Technology, especially mobile computing, is having a profound effect on education. Reliable student access to mobile devices has now opened the door to a new teaching technology.

The Essentials of PPC for Small Business

Bianca Rothschild | Posted 04.09.2015 | Small Business
Bianca Rothschild

This article is part one of a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 04.07.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

5 Ways to Look Like an Expert -- Rather Than a Narcissist -- In the Digital Age

Amy Morin | Posted 04.03.2015 | Business
Amy Morin

The good news is, today's digital world allows you to declare that you're an expert with relative ease. The bad news is, you'll be competing to gain attention in a crowded space.

Ashley Judd, Digital Haters and Missing Marketers

Greg Portell | Posted 04.03.2015 | Business
Greg Portell

As digital hate becomes more pervasive, it is time for marketers to fill their role in the dialogue. It is time to use their voices, creative talent and brand positions to meaningful become part of the solution.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 04.03.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

How Brands Can Utilize Periscope in Direct Marketing Efforts

Jonathan Long | Posted 04.01.2015 | Technology
Jonathan Long

When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what's, how's and why's would begin to be answered and start to make sense.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 03.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

Nicholas Chhan: When Treading the Path Less Traveled, There's No Other Way but to Move Forward

Jonha Revesencio | Posted 03.29.2015 | Business
Jonha Revesencio

Over the course of 17 years, he has failed and succeeded in various startups, which is why he advocates that anyone who tries to take the path less traveled must not think of turning back; there's no other way but to move forward.

6 Tips to Increase Social Media Shares

Jonathan Long | Posted 03.26.2015 | Small Business
Jonathan Long

You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

8 CIO Leadership Lessons for Enterprise Success

Vala Afshar | Posted 03.26.2015 | Technology
Vala Afshar

In the digital era, growing business needs for accelerated innovation aimed at improving company growth, operational inefficiencies and the customer experience, is rapidly changing the role of Information Technology (IT).

Innovation at Its Finest

Ivo Lukas | Posted 03.25.2015 | Technology
Ivo Lukas

I'm so glad that mobile is on the forefront. Again, mobile isn't something brand new - it has been around for a while, from the StarTAC to pagers, to the first iPhone. Technology is everywhere today.

Why Omni-Channel Commerce Could Cost You Your Job (And 4 Things You Can Do About It)

Matt Dion | Posted 03.25.2015 | Business
Matt Dion

At the recent Adobe Summit in Salt Lake City, the annual trek made by digital marketers from all over the world to hear everything marketing, there was a buzz around retailers and the challenges poised by omni-channel commerce.

Beyond the Classroom: Experiencing Technology Innovation Up-Close-And-Personal at SXSW

Anna Hodge | Posted 03.24.2015 | Technology
Anna Hodge

Putting technology into the hands of millennials, and putting them in front of the innovators of the 21st century at events like SXSW is game changing. There is truly no stopping the next generation of thinkers and doers.