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Digital Marketing

Content Marketing in The Law Niche: 4 Strategies To Succeed

Elena Prokopets | Posted 11.24.2015 | Business
Elena Prokopets

Content marketing is about bringing value, rather than squeezing out a sale. Use it to establish your authority online and earn the name of "this amazing, friendly legal company" to bring more referrals on board.

4 Lessons I Learned From Being Discriminated Against as a Young Online Entrepreneur‏

Raelyn Tan | Posted 11.23.2015 | Business
Raelyn Tan

Everyday, I interact with older individuals from all walks of life. Some are old enough to be my parents or even grandparents. Most are perfectly fine with my age as my work brings traffic, subscribers, and profits.

Differentiating Your Brand's Web Presence on Black Friday

Gabriel Shaoolian | Posted 11.18.2015 | Business
Gabriel Shaoolian

With Thanksgiving quickly approaching, it's no surprise that Black Friday promotions are coming too. For this tremendous shopping day--the biggest all...

The Stupid Reasons Marketing Departments Don't Outsource

Sajeel Qureshi | Posted 11.18.2015 | Business
Sajeel Qureshi

Outsourcing helps businesses focus on what they are good at and get smarter, cheaper and faster support in areas they aren't.

6 Bold Predictions for Digital Marketing in 2016

Chad Pollitt | Posted 11.16.2015 | Business
Chad Pollitt

As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.

7 Tips for Finding the Best Digital Marketing Agency

Danny Wong | Posted 11.16.2015 | Business
Danny Wong

Image via Flickr Companies with a strong digital marketing presence in their industry tend to outperform their peers, according to research from Ca...

The Ultimate Method to Creating a Powerful Unique Selling Proposition

Neil Patel | Posted 11.13.2015 | Business
Neil Patel

At the core of every successful business is a value proposition. Also called the USP (unique selling proposition), this little bit of verbiage forms the entire reason for a company's existence.

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

Why Traditional Marketing Trumps SMM

Kimberly E. Stone | Posted 11.10.2015 | Business
Kimberly E. Stone

Some say it lies in the promotional sector with PR and advertising; others would argue that because you relinquish a portion of the conversation to the consumer, it's in a fifth category all its own: people.

Elon Musk Has a Marketing Plan. Do You?

Neil Sheth | Posted 11.10.2015 | Business
Neil Sheth

Elon Musk and Tesla have cornered their niches, they've turned customers into evangelists, and most importantly, they provide online users with a positive experience based around useful content instead of zealous sales pitches around every corner.

Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing

Tom Doctoroff | Posted 11.09.2015 | Business
Tom Doctoroff

The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.

3 Growth-Hacking Strategies To Help You Succeed With Your Next Product

Elena Prokopets | Posted 11.04.2015 | Business
Elena Prokopets

You are almost ready to launch your product. You've spent days and nights working hard on it. You are pretty sure it's awesome. Yet your biggest nightmare is that no one will come on the launch day. No downloads. No purchases. No social media buzz. These woes sound familiar?

The Chief Social Officer (CSO)

JD Gershbein | Posted 11.03.2015 | Business
JD Gershbein

As social media continues to reshape business models and drive the strategic planning process, new roles within companies are being defined. Corporations that were once reluctant to implement a social media policy now acknowledge its importance.

Four 2016 Presidential Campaign Digital Strategies Startups Can Use

Ryan J. Davis | Posted 11.03.2015 | Business
Ryan J. Davis

The current Presidential primaries are, again, hotbeds of internet marketing and organizing innovation. Here are four things startups can learn about digital from today's candidates.

3 Effective Tips for Marketing to Millennials

Elena Prokopets | Posted 11.02.2015 | Business
Elena Prokopets

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke...

Why the Hell Did You Hire a Web Developer?

Sajeel Qureshi | Posted 10.30.2015 | Business
Sajeel Qureshi

As marketing battles become more and more digital you are going to need the services of web developers. No doubt about it. However, there is no need for a shorthanded marketing team or small business to hire them in house.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Leasing the Future

Vala Afshar | Posted 10.26.2015 | Technology
Vala Afshar

For businesses that sold things that quickly ended up in the back of the cupboard, or the corner of the factory floor, or got lost in a sub-directory, well, you had a good run. I trust you invested the money wisely. But that game is up. That day is done.

Marketing Your Business on the Cheap: These Strategies Won't Cost You Anything But Time

Danny Wong | Posted 10.23.2015 | Business
Danny Wong

When most people launch a business, they spend all their money creating the perfect product or business concept. Until they have the perfect product to launch, they spend little money on marketing. There's a problem with that mindset.

The Business of Social Influence

JD Gershbein | Posted 10.21.2015 | Business
JD Gershbein

Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.

5-Step Plan to Get Your Business Ready for the Online Holiday Season

Jonathan Long | Posted 10.21.2015 | Business
Jonathan Long

The holiday season provides a massive opportunity to increase sales and revenue for your business online, but it takes planning and execution -- your revenue isn't going to just magically increase.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

Chris Beauchamp and the Monster of Digital Media

Nova Lorraine | Posted 10.21.2015 | Business
Nova Lorraine

There are very few people that amaze me by their unique brilliance and charm, but Chris Beauchamp of Monster Media is one of them. Having worked with a variety of brands from Target to JetBlue, Chris is one of the creative geniuses behind a company that has grown into an unstoppable force in the retail digital marketing space.

Innovation With Purpose

Jim Joseph | Posted 10.13.2015 | Business
Jim Joseph

This week I ran a Marketing Innovation Summit for one of our clients. I always enjoy pushing clients out of their comfort zone and out of their own industries to think differently about their businesses.

Three Lessons We Can Learn From Chick-Fil-A's New York Debut

Richard Lorenzen | Posted 10.09.2015 | Business
Richard Lorenzen

Two patrons take a selfie in front of the newly-opened NYC Chick-Fil-A. Credit: Atlanta Journal Constitution When Chick-Fil-A announced that they wo...