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Digital Marketing

Ryan Deiss Forecasts Digital Media Consumption Trends for 2016

Chuck Boyce | Posted 02.03.2016 | Business
Chuck Boyce

Ryan Deiss, CEO of Digital Marketer, a hugely successful digital testing and marketing company, recently shared his expertise regarding the latest in...

Can't Keep Up? 5 Ways to Simplify Your Social Media Marketing

Neil Patel | Posted 02.03.2016 | Business
Neil Patel

Speed and simplicity are important for any social media marketing program. But speed and simplicity are also the most difficult things to achieve in ...

How Storytelling Can Change the Way We Do Business

Swati Joshi | Posted 02.02.2016 | Business
Swati Joshi

Increasingly adopted by successful executives and industry leaders, the art of storytelling is nowadays even being taught to the broader corporate world, to help them win more clients and close more deals.

3 Digital Marketing Tips to Help Show Value and Engage Users

Gabriel Shaoolian | Posted 02.01.2016 | Business
Gabriel Shaoolian

Most brands typically measure their success online by examining their conversion rate, or in simpler terms, the percentage of users that are taking a certain action on a site that will help accomplish brand goals.

6 Small Businesses Share Successful Video Marketing Campaigns

Genia Stevens, MBA | Posted 02.01.2016 | Business
Genia Stevens, MBA

In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global ...

How To Influence Primetime TV Viewers With YouTube

Michael Pasco | Posted 02.01.2016 | Technology
Michael Pasco

The consumer journey now has many touchpoints -- TV commercials are simply not strong enough to convert customers on their own. When consumers con...

50 Press Release Ideas You Probably Missed Last Month

Brian Horn | Posted 01.29.2016 | Business
Brian Horn

Getting exposure for your business seems like an overwhelming task at times. Just getting started is the part that stops just about everyone. One problem entrepreneurs face...not knowing what they should cover in press releases.

How To Get Highly Optimized Twitter Experience With The Use of Twitter Lists

Dipti Goyal | Posted 01.29.2016 | Media
Dipti Goyal

Initially there was not an option to create list on twitter. Later in December 2009, twitter introduces this amazing feature. This list feature gives you the ability to group your friends accordingly into specific lists and you can easily catch up with their tweets you may have otherwise missed.

3 Powerful Ways to Grow Your Business Through LinkedIn

Alex Pirouz | Posted 01.27.2016 | Business
Alex Pirouz

Instead of having a sub-par representation in a lot of places, I knew that the key was to be awesome in one. So how do you decide which platform to choose?

Building an Idea Business for the Next Decade

Damian Bazadona | Posted 01.27.2016 | Business
Damian Bazadona

How do you build an idea business for the next decade? This question has been front and center for myself and my agency as we gear up to move office...

When Millennials Will Finally Get To Retire

Fusion | Farah_Mohamed | Posted 01.25.2016 | World

I always imagined I would sooner die than retire. Not because I love work and hate scrapbooking. Just the opposite! But as an oldish member...

5 Marketing Mistakes and How to Fix Them

Gabriel Shaoolian | Posted 01.22.2016 | Business
Gabriel Shaoolian

Marketing mistakes can be incredibly costly. From missed opportunities because of failing to reach your audience, to a decrease in sales that your com...

My Top 8 Free Marketing Tips for New Entrepreneurs

Neil Patel | Posted 01.21.2016 | Business
Neil Patel

Marketing can get real crazy, real fast. There is a large stock of tactics to try, rules to follow, and social media platforms to engage on. For the ...

The Girl Scouts Go Digital

Sherry Gray | Posted 01.21.2016 | Business
Sherry Gray

Girl Scout cookie sales are online, and life is just that much sweeter. The Digital Cookie program was wildly successful last year, resulting in 2.5...

Business Memo: Should You Rethink Your Digital Strategy?

Sofia Katsali | Posted 01.20.2016 | Technology
Sofia Katsali

Why aren't all companies successful? They all claim to be using the right initiatives and tools in the ever-changing digital world, so why aren't they all making big chunks of money? The answer is easier than you might think.

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

How To Spend Your Marketing Dollars in 2016

Gabriel Shaoolian | Posted 01.08.2016 | Business
Gabriel Shaoolian

The beginning of every year offers the chance for a fresh start and the opportunity to define how we would like the next 12 months to unfold. Aside from the personal resolutions that most of us have made and are doing our best to keep, a lot of businesses also use this time of year to identify new goals they would like to achieve throughout 2016.

Your Digital Footprint Matters

Eric Sheninger | Posted 01.08.2016 | Education
Eric Sheninger

Perception is reality. With a strategy comprised of consistent content production and technology monitoring tools anyone can create a positive digital footprint. The choice is yours as to whether or not you want your reality to be on the Internet.

My Six Cents Worth Of Marketing Predictions For 2016

Joanne Tombrakos | Posted 01.08.2016 | Business
Joanne Tombrakos

I just googled '2016 predictions' I got 185,000,000 results, 149,000,000 if I google 'predictions for 2016.' The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends.

Ad(tech) Men

Oliver Leung | Posted 01.07.2016 | Business
Oliver Leung

Advertising has come a long way since the Internet could fit into our pockets. The reliance on chronic, repetitive effort is being replaced by machines, which could do what humans couldn't in fractions of a second.

How Voice Search Is Changing SEO

Michael Peggs | Posted 01.06.2016 | Business
Michael Peggs

While Google does not penalize websites for not being "voice search friendly," the websites that will win in 2016 are incorporating (voice) search strategies for typers and talkers, alike.

Marketers Predict Hottest Trends in Super Bowl 2016 Advertising

Genia Stevens, MBA | Posted 01.27.2016 | Business
Genia Stevens, MBA

It's almost time for Super Bowl fans to settle in front of their massive-sized flat screen TVs and enjoy their favorite part of the big game: the commercials.

Designing Infographics That Last

Randy Krum | Posted 01.04.2016 | Technology
Randy Krum

The web is inundated with new content on an hourly basis. So much so that it can be hard for any content to stand out. Readers have an attention span shorter than a goldfish!

Will Mobile Rule In 2016? 10 Marketing Experts Share Their Predictions For 2016

Kosta Petrov | Posted 12.29.2015 | Business
Kosta Petrov

Mobile, content and data dominated the marketing world in 2015.

How I Started Over 80 Worldwide Trending Topics On Twitter

Sofia Katsali | Posted 12.22.2015 | Technology
Sofia Katsali

Why do I love Twitter? Trending topics. Local trending topics. Worldwide trending topics. You name them. Let's kick-start this article by providing s...