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Digital Marketing

Faizolhardi Zubairy: Stretch Beyond Your Comfort Zone for Full Career Growth

Jonha Revesencio | Posted 01.25.2015 | Business
Jonha Revesencio

What's the main formula for career growth and advancement? While there's no one-size-fits-all formula, Faizolhardi Zubairy, Head the Digital Media at PETRONAS Dagangan Berhad, shares his journey.

Third Eye on SEO: 2015 Guides, Tutorials, Education, and Trends

Allie Gray Freeland | Posted 01.23.2015 | Business
Allie Gray Freeland

If you're a digital marketer or website owner in 2015, chances are your third eye is on search engine optimization (SEO) now more than ever. Why?

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 01.21.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 01.21.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 01.20.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

7 Digital Marketing Trends That Will Dominate 2015

Kim Garst | Posted 01.20.2015 | Business
Kim Garst

The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

12 Ways Online Retailers Are Cutting Through Competition

Eric Fischgrund | Posted 01.20.2015 | Business
Eric Fischgrund

In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.

The Dos and Don'ts of Digital Marketing for Authors

Fauzia Burke | Posted 01.16.2015 | Books
Fauzia Burke

We all complain about social media because it takes so much time, but there is nothing we can do about it. It's the way the world has changed and we have to adapt.

How Media Is Changing (Part One)

Dr. Hubert Burda | Posted 01.14.2015 | Media
Dr. Hubert Burda

Gutenberg invented the printing press more than 500 years ago. Then came photography, the telephone, film and the phonograph in the 19th century, later television and the World Wide Web. A vast interval of time spanning over 500 years -- leading to the media reality as we know it today.

Local Businesses Need Software WITH Service - Not SaaS

Sharon Rowlands | Posted 01.13.2015 | Technology
Sharon Rowlands

As we put an old year behind us and start fresh with a new one, I want to talk about an issue that touches on the very core of local business' ability to successfully employ digital marketing technology, or, for that matter, any software.

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 01.13.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

3 Ways to Win with Digital in 2015

Kandice Ferrell | Posted 01.12.2015 | Technology
Kandice Ferrell

Online communication and marketing tactics are staples of modern business. With the onset of a new year, it is always exciting to look ahead at new trends that will enhance our digital return on investment. Use this easy checklist to ensure you win in 2015.

12 Twitter Tips to Help Increase Your Conversion Rates [Infographic]

Jonathan Long | Posted 01.12.2015 | Small Business
Jonathan Long

The majority of business owners understand that Twitter is a viable source of revenue -- and not just a social platform for branding. It is possible to attract and engage with prospects via Twitter that can turn into leads, sales and ultimately revenue for your business.

7 Marketing Lessons From A Fortune 250 CMO

Vala Afshar | Posted 01.08.2015 | Business
Vala Afshar

I recently had the pleasure of speaking to Chris Hummel, a globally-recognized thought leader who is widely-respected among senior executives in the t...

f in 2014 Content Was King, Where Will 2015 Take Us?

Lucy Cooper | Posted 01.07.2015 | Media
Lucy Cooper

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution channels and the need to change behaviors both internally and externally in order to execute.

5 Ways Mobile Search Has Changed the Game for Local Businesses

Ian Mills | Posted 01.08.2015 | Small Business
Ian Mills

Business owners who want to stay competitive need to shift their strategies to focus on local SEO, no matter what. Even if your business doesn't have an online store and you have only one physical location, it's important that the growing group of mobile users can easily find you.

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 01.12.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

10 Essential Tips for B2B Marketing in a Digital Economy

Daniel Newman | Posted 01.06.2015 | Business
Daniel Newman

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

The LinkedIn of Things

JD Gershbein | Posted 01.06.2015 | Business
JD Gershbein

Without question, LinkedIn has forever altered the business landscape -- both digitally and in the physical world. Nowadays, so much of what we call business or career development is carried out regularly on this site.

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 01.06.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

8 Bold Predictions for Digital Marketing in 2015

Chad Pollitt | Posted 01.05.2015 | Business
Chad Pollitt

The silver lining in this is that the brands that have minor to tremendous success will double or triple down on content marketing. The overall content marketing economy will continue to grow, even though some laggard and late majority brands will bow out.

Simplicity is the New Black For Retail 2015

Roberto Ramos | Posted 01.05.2015 | Business
Roberto Ramos

As retail gets ready to embrace a new year, its resolution should be to put the promotional strategies through a lens of consumer experiences. Prices can be part of this story, but they should not be the totality.

Quick 5-Step SEO Tune Up Before the New Year

Jonathan Long | Posted 12.31.2014 | Small Business
Jonathan Long

A website is often one of the most valuable assets a business owns. If you plan on improving its performance in 2015 then you will want to make sure that you start the year off with a solid base.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 12.29.2014 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Truth Marketing: A 2015 Prediction on Business Growth

Corey Blake | Posted 12.29.2014 | Business
Corey Blake

What resonates with any of us in the content we consume, is the same thing that attracts us to another human being when we are looking for love or companionship.