Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.
There are very few people that amaze me by their unique brilliance and charm, but Chris Beauchamp of Monster Media is one of them. Having worked with a variety of brands from Target to JetBlue, Chris is one of the creative geniuses behind a company that has grown into an unstoppable force in the retail digital marketing space.