For me, this year's Cannes Lions Festival of Creativity all about unleashing creativity, celebrating innovation and inspiring the next generation of marketers and creatives. I kicked off the week spending some time with Lindsay Pattison, Worldwide CEO of Maxus and a 2015 Media Lions jury member. Lindsay is passionate about empowering women within her organization.
Marketing utilizing inbound strategies, such as those utilized by digital marketing, has some amazing advantages and there's tons of studies to back it up. Not only can investing in digital marketing create more leads for your business, it can help you scale at a much faster rate by allowing you to automate many of the strategies.