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Digital Marketing

A New Way To View Social Gaming

Damian Bazadona | Posted 02.13.2017 | Business
Damian Bazadona

With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by enriching retail experiences beyond simply shopping.

6 Digital Marketing Strategies You Need To Adopt In 2017

Kathleen Maloney | Posted 02.07.2017 | Business
Kathleen Maloney

Doing business today means finding a way to market your company by harnessing the power of the internet.

3 Things the Avengers Can Teach You about Agile Marketing

Sajeel Qureshi | Posted 02.02.2017 | Business
Sajeel Qureshi

Much like the Avengers, the gruesome work of marketers is never done and often thankless. Just ask a marketer how much behind-the-scenes stuff they go...

5 Ways To Make Your Marketing Automation Less Robotic & More Human

Siva Yenneti | Posted 01.20.2017 | Business
Siva Yenneti

When marketing automation is done correctly, it's an effective tool. However, if done wrong, it can be annoying. Let's face it - sometimes, when marke...

4 Marketing Tactics To Try In 2017

Gabriel Shaoolian | Posted 01.09.2017 | Business
Gabriel Shaoolian

The new year is the perfect time to reevaluate last year's marketing initiatives and consider adopting new technologies and tactics as part of your ov...

College Dropout Turned Millionaire-Marketer Sabri Suby of King Kong Reveals How The Company Positions Itself So It Has A Waitlist Of New Clients

Charmaine Belonio | Posted 01.08.2017 | Business
Charmaine Belonio

Having a waiting list of new clients for your products or services is a good problem. Who doesn't want to have it? But while anyone can jabber about ...

Media Innovation: What's New in the World of Digital Advertising

Gabriel Shaoolian | Posted 01.05.2017 | Business
Gabriel Shaoolian

The world of digital is constantly evolving. Particularly with digital media there are always improvements and advancements being made. If implemente...

3-Step Guide For Telling a Compelling Brand Story

Jonathan Chan | Posted 01.04.2017 | Business
Jonathan Chan

When you're looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is ...

5 Ways Artificial Intelligence Will Change Your Business in 2017

Danielle Sabrina | Posted 12.27.2016 | Business
Danielle Sabrina

Every year, the Los Angeles Business Journal gives the Patrick Soon-Shiong Innovation Award to a company that is doing possibility-redefining things t...

6 Beginner Tips to Help Improve Your Online Visibility

Jonathan Long | Posted 12.27.2016 | Business
Jonathan Long

Businesses thrived long before the internet was invented. The internet gives us a new way to market and operate, but there are still some businesses ...

How Marketing Automation is changing the game in 2017

Moosa Hemani | Posted 12.27.2016 | Business
Moosa Hemani

Marketing automation isn't your average fancy buzzword. Starting off with Eloqua in 1999 and still going strong with multiple new platforms cropping u...

The Email Entertainment & Media Pros Never Delete

Damian Bazadona | Posted 12.11.2016 | Business
Damian Bazadona

Whenever I walk into a meeting with TV folks, there's one thing I always hear: "Did you read Cynopsis today?" Cynopsis Media's famous email newsletter...

Why Big Content Trumped Big Data In The 2016 Election

Julie Ginches | Posted 12.07.2016 | Politics
Julie Ginches

A friend of mine--a marketing strategist in the big blue state of California--tells me he got this email alert from MoveOn just days before the electi...

The Holidays Are Here! 3 Holiday Online Shopping Trends to Watch for in 2016

R. Kay Green | Posted 12.06.2016 | Business
R. Kay Green

Welcome to the Holiday Season 2016! This is undoubtedly the most important time of year for many retailers and consumers. Shoppers are out in full for...

Engagement is Dead. Long live Engagement.

Tania Yuki | Posted 12.02.2016 | Business
Tania Yuki

CC Image 'High Smile' courtesy of Yacine Baroudi Believe me, I'm with you. I find 'engagement' as a measure of social media success unsatisfying, at ...

7 Ways to Convert More of Your Holiday Website Traffic into Sales

Jonathan Long | Posted 11.30.2016 | Business
Jonathan Long

We are in the middle of the holiday season, which is a prime time to generate increased online revenue. Last year, holiday season U.S. retail e-commer...

The Wonderful World of Ticketing for New York Experiences

Damian Bazadona | Posted 11.30.2016 | Business
Damian Bazadona

Entertainment Benefits Group is among the largest sellers of live-event tickets in the world. While you may not know them by name, odds are you either...

The Big Debate: Deterministic vs. Probabilistic

James G. Brooks | Posted 11.21.2016 | Business
James G. Brooks

Some time ago we passed a tipping point where marketers realized that targeting by device didn't make much sense and a cross-device "people-focused" a...

Are you Using Social Media Correctly?

Jason Boucher | Posted 11.18.2016 | Technology
Jason Boucher

Social media is about listening to and engaging with stakeholders. Establishing a relationship with your followers is more important than increasing t...

Keeping Corporate Innovation Alive

Vala Afshar | Posted 11.22.2016 | Technology
Vala Afshar

The difference between market takers and market makers is not product innovation, it is business model innovation. To compete in the age of the custom...

How To Attract More 5-Star Business Reviews Online

Jonathan Long | Posted 11.15.2016 | Business
Jonathan Long

Did you know that 61 percent of customers read online reviews before making a purchase decision? They are essential if you operate an e-commerce website. Accumulating a large number of 5-star reviews builds brand reputation and credibility, and ultimately drives sales.

3 Brilliant Strategies to Generate Traffic, Capture Leads, and Scale Sales

Danny Wong | Posted 11.15.2016 | Business
Danny Wong

As many B2B business leaders attempt to keep pace with optimistic growth projections, they wonder whether devoting more attention to marketing or sale...

5 Beginner Search Engine Optimization Hacks For Small Business Owners

Clair Jones | Posted 11.04.2016 | Business
Clair Jones

There's no denying that Search Engine Optimization, commonly referred to as SEO, is a key skill to learn if you want to increase your small business's odds of being found online by potential customers.

How Businesses Can Take Advantage of the Power of Video Marketing

Danny Wong | Posted 11.03.2016 | Business
Danny Wong

Think for a moment about what it must have been like to be an advertiser in the dawn of the television era. You spent decades attempting to create dyn...

5 Rules of Digital Marketing for 2017

Molly Reynolds | Posted 11.02.2016 | Business
Molly Reynolds

As the year draws to a close, digital marketers everywhere are taking a hard look forward to 2017 and the fresh opportunities the year will bring. Tec...