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Digital Marketing

6 Tips to Increase Social Media Shares

Jonathan Long | Posted 03.26.2015 | Small Business
Jonathan Long

You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

8 CIO Leadership Lessons for Enterprise Success

Vala Afshar | Posted 03.26.2015 | Technology
Vala Afshar

In the digital era, growing business needs for accelerated innovation aimed at improving company growth, operational inefficiencies and the customer experience, is rapidly changing the role of Information Technology (IT).

Innovation at Its Finest

Ivo Lukas | Posted 03.25.2015 | Technology
Ivo Lukas

I'm so glad that mobile is on the forefront. Again, mobile isn't something brand new - it has been around for a while, from the StarTAC to pagers, to the first iPhone. Technology is everywhere today.

Why Omni-Channel Commerce Could Cost You Your Job (And 4 Things You Can Do About It)

Matt Dion | Posted 03.25.2015 | Business
Matt Dion

At the recent Adobe Summit in Salt Lake City, the annual trek made by digital marketers from all over the world to hear everything marketing, there was a buzz around retailers and the challenges poised by omni-channel commerce.

Beyond the Classroom: Experiencing Technology Innovation Up-Close-And-Personal at SXSW

Anna Hodge | Posted 03.24.2015 | Technology
Anna Hodge

Putting technology into the hands of millennials, and putting them in front of the innovators of the 21st century at events like SXSW is game changing. There is truly no stopping the next generation of thinkers and doers.

4 Wishes for the Digital Advertising and Marketing Landscape

Damian Bazadona | Posted 03.23.2015 | Business
Damian Bazadona

I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.

The Daily Innovator(sm): The Right Ways to Measure Innovation

Amy Radin | Posted 03.24.2015 | Business
Amy Radin

There is no fixed innovation metric suited to all companies, all industries and all audiences. The calculus used by startups versus established companies will probably be different. Each stage of an innovation's lifecycle may require different measures.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Benjamin Tan: If You Have Great Idea, Don't Look Back or Hold on to Parachutes

Jonha Revesencio | Posted 03.18.2015 | Business
Jonha Revesencio

He's one of Singapore's pioneers in the digital industry with over 21 years of experience. In 1994, he kickstarted Singapore's first web agency while in his 2nd year of Computer Science bachelor program at the National University of Singapore.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.17.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

The Importance of Responsive Design for New Websites

Eric Fischgrund | Posted 03.17.2015 | Business
Eric Fischgrund

The days of purchasing a domain, finding a host, and slapping on some content are over. Everyone uses the internet, but not everyone accesses websites using the same methods.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

Send Better Emails Using These 7 Data-Backed Tips [Infographic]

Jonathan Long | Posted 03.13.2015 | Small Business
Jonathan Long

One of the most effective forms of online marketing, email marketing, is constantly evolving. As a small business owner you need to stay current with the trends in order to fully maximize the effect of your email campaigns.

3 Surprising Facts to Drive Home and Garden Digital Marketing

John Gagnon | Posted 03.11.2015 | Small Business
John Gagnon

As a retail category, home and garden is massive, and includes home improvement, furniture, decks, landscaping, lawn tools and the like. If you've ever thought about updating your kitchen, you already know this is an expensive retail category.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 03.12.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

Is SEO or PPC Right for Your Business? Ask Yourself These 3 Questions

Ian Mills | Posted 03.11.2015 | Small Business
Ian Mills

Often SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 03.10.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

5 Ways Content Marketing and Local SEO Need to Mix

Jonha Revesencio | Posted 03.20.2015 | Business
Jonha Revesencio

If you want to focus on local SEO, then you need to be cultivating online (local) reviews. Yelp and Google+ currently dominate the world of online reviews, so make sure you business is listed on both.

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 03.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 03.11.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

Reinventing Commerce: This Secret Will Help Retailers Transform their Online Store and Win Customers for Life

Matt Dion | Posted 03.04.2015 | Business
Matt Dion

Delivering great digital experiences is an essential strategy for retailers. Embracing the new customer journey will ensure that retailers remain competitive and are able to monetize digital experiences while wowing their customers with personalized service.

"The Exceptional CMO": How Data Will Liberate Marketing Beyond Business As Usual

Julie Ginches | Posted 03.04.2015 | Technology
Julie Ginches

Over the weekend, I had a chat with my long-time colleague and marketing innovator Giovanni Rodriguez, who is in the middle stages of developing a new framework for helping to redesign marketing departments.

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 03.10.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

Get More People to Share Your Content on Social Media With These Top 6 Tips

Matthew Collis | Posted 02.27.2015 | Business
Matthew Collis

Who doesn't want their content to go viral and get thousands of social media shares? I'm sure you've seen or even created great content that didn't get much attention on social media.