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Digital Marketing

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the...

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.26.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.

Cannes 2015 #Shingerview: Lindsay Pattison, Maxus

David Shing | Posted 06.24.2015 | Media
David Shing

For me, this year's Cannes Lions Festival of Creativity all about unleashing creativity, celebrating innovation and inspiring the next generation of marketers and creatives. I kicked off the week spending some time with Lindsay Pattison, Worldwide CEO of Maxus and a 2015 Media Lions jury member. Lindsay is passionate about empowering women within her organization.

Digital Branding for Authors: When to Start, What to Do and Why It's Important

Fauzia Burke | Posted 06.24.2015 | Books
Fauzia Burke

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book.

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

5 Conversion Rate Platforms for Generating Leads

Alex Ivanovs | Posted 06.26.2015 | Business
Alex Ivanovs

Where do you go from launching a business website, to acquiring potential customers? It would clearly be a more popular choice to start an online business if the task was as easy as that.

Oracle CIO: To Develop IT Agility, You Must Simplify, Standardize and Centralize

Vala Afshar | Posted 06.17.2015 | Business
Vala Afshar

If you are interested in large-scale IT operations, leadership and innovation then Mark Sunday is the perfect CIO to connect with and learn from.

How to Market Your Startup

Sajeel Qureshi | Posted 06.11.2015 | Business
Sajeel Qureshi

Marketing a startup is very tricky. Chances are you have very little money and no marketing team. It's like you're Gordon Bombay and trying to lead a bunch of rag-tag kids to the District 5 PeeWee Hockey Championship.

Know Your Competition With Digital Intelligence Strategies

Brett Relander | Posted 06.11.2015 | Business
Brett Relander

When it comes to gaining an edge over the competition, businesses today need to leverage every advantage possible. Whether you want to admit it or not, regardless of the industry in which you are involved, your competitors are out there.

3 Ways to Re-ignite the Bond with Current Customers

Ernan Roman | Posted 06.10.2015 | Business
Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.

What You Need to Know Before Hiring a Digital Marketing Company

Daniel Scalco | Posted 06.09.2015 | Business
Daniel Scalco

Marketing utilizing inbound strategies, such as those utilized by digital marketing, has some amazing advantages and there's tons of studies to back it up. Not only can investing in digital marketing create more leads for your business, it can help you scale at a much faster rate by allowing you to automate many of the strategies.

Once Upon a Time There Were These 3 Stupid Emails

JP Maroney | Posted 06.05.2015 | Business
JP Maroney

Take a look at your current and pending email promotions. If you were a buyer or prospect on the "receiving end," would you open them?

The Problems With Your Marketing Agency

Sajeel Qureshi | Posted 06.04.2015 | Business
Sajeel Qureshi

It's hard to avoid marketing agencies.  There seem to be more marketing agencies and experts than there are businesses to benefit from their help. Are these four common marketing agency problems holding you back from winning business?

{Insert Listening Skills Here.}

Kali Kasprzyk | Posted 06.02.2015 | Technology
Kali Kasprzyk

As owner of www.HostMamas.com, a web hosting and design firm, I have a lot of conversations surrounding the term "Consultants." But what exactly does ...

3 Keys for Experiential Marketing Effectiveness

Ernan Roman | Posted 06.02.2015 | Business
Ernan Roman

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

Who is Your Chief Customer Officer?

Amy Radin | Posted 06.01.2015 | Business
Amy Radin

I'm not one to believe that titles by themselves matter much. In fact I think the hierarchical behavior and entitlements titles convey can be destructive to the collaborative environment needed to nurture enduring, customer-centric results

The Essentials of Email Marketing for Small Business

Bianca Rothschild | Posted 05.28.2015 | Business
Bianca Rothschild

Email marketing is the process of emailing to a database of customers or potential customers for the purpose of soliciting business, brand awareness or building loyalty and trust.

4 Digital Productivity Strategies to Boost Your Marketing Effectiveness

Jonha Revesencio | Posted 05.28.2015 | Business
Jonha Revesencio

Time is a limited resource and getting the most out of it is a goal for most people. We all want to make the most of our time, finding more to spend with family, more time to exercise, more time to read, more time to sleep, and more time to dedicate toward our career endeavors.

Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.28.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What...

How to See Your Site Through Google's Eyes

Jayson DeMers | Posted 05.27.2015 | Business
Jayson DeMers

Once you understand how Google views your site, you can determine the key areas of your site that you need to improve and take action to salvage your domain authority and rank.

6 Tools to Help You Convert More Leads and Sales on Your Website

Jonathan Long | Posted 05.27.2015 | Business
Jonathan Long

Your website is a vital part of your business. Some websites are used to provide information with a goal of converting traffic into leads, phone calls or location visits, while other websites are trying to convert traffic into immediate sales.

How Chief Digital Officers Transform Businesses

Vala Afshar | Posted 05.26.2015 | Technology
Vala Afshar

Healthcare is undergoing a major transformation and IMS Health, a multi-billion supplier of health care and prescription data along with related services, is responding by putting Chief Digital Officer Richie Etwaru at the helm of a digital transformation effort.

Reboot With Matt: A 7-Step Marketing Cleanse for the Age of the Customer

Matt Dion | Posted 05.22.2015 | Business
Matt Dion

By rebooting your marketing strategy with a fresh infusion of modern thinking and renewed focus on the customer's digital experience, marketers will be well positioned for the long haul.

3 Things Will Smith Can Teach You About Content Marketing

Sajeel Qureshi | Posted 05.19.2015 | Small Business
Sajeel Qureshi

When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.