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Digital Marketing

The Perils of Native Advertising

Shannan Adler | Posted 07.31.2015 | Media
Shannan Adler

The Times and most other major publishers take care to label these ads as "paid posts," so as to try to preserve the editorial credibility of the paper and to honor its responsibility to readers. But no one should take much comfort in the (small) fine print.

How To Make Sure Your Press Release Reaches the Right Audience

Richard Lorenzen | Posted 07.30.2015 | Business
Richard Lorenzen

It may come as a surprise if you're not familiar with PR, but press releases aren't exactly the most useful tools in your media relations arsenal.

Will Journalistic Robots Kill Content Marketing?

Jayson DeMers | Posted 07.30.2015 | Business
Jayson DeMers

Content marketing is probably going to die at the hands of robots, but it's still got a long life ahead of it. In the meantime, it's still in your best interest to write the best material possible for your readers, and continue building those consumer-brand relationships.

Customer Experience Innovation Leads Marketing Reinvention

Ivo Lukas | Posted 07.28.2015 | Technology
Ivo Lukas

Technology has changed the game for marketing - we all know it. It's expected that companies will engage their audiences and cater to their needs, while also implementing this in real time.

5 Marketing Blunders to Avoid in Your Next Social Shopper Marketing Campaign

Amy Callahan | Posted 07.28.2015 | Business
Amy Callahan

Over the past few years, shopper marketing has emerged as a key component of an integrated brand marketing strategy. In the last two years alone, the average shopper marketing budget has increased dramatically -- from 10 percent of a total marketing budget in 2012 to 15 percent in 2014.

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.24.2015 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.

Tips to Help Make Sure Your Company Stays Relevant

Richard Lorenzen | Posted 07.24.2015 | Business
Richard Lorenzen

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

What Entrepreneurs Can Learn About PR From Donald Trump's Presidential Campaign

Richard Lorenzen | Posted 07.23.2015 | Business
Richard Lorenzen

Whether you are baffled by the former reality star's foray into the world of politics or already supporting a "Trump 2016" bumper sticker on your car, there is no arguing that the country cannot stop talking about Donald Trump's presidential campaign.

PR Tips Entrepreneurs Can Learn from Netflix

Richard Lorenzen | Posted 07.21.2015 | Business
Richard Lorenzen

Today, the company Netflix is one of the largest and most successful corporations of its kind. This online video streaming service connects millions of individuals with the television and movie content they are looking for with affordable monthly plans.

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2015 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...

Important PR Lessons We Can Learn From Steve Jobs

Richard Lorenzen | Posted 07.17.2015 | Business
Richard Lorenzen

Earlier this week the official trailer for the new Steve Jobs Biopic was released to the world. In the trailer for the film, audiences can see the late Jobs, as played by Michael Fassbender, during his struggles to grow and manage the Apple corporation.

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

How Big Is the Internet of Things? How Big Will It Get?

Philip N. Howard | Posted 07.15.2015 | Technology
Philip N. Howard

Bullish industry estimates suggest that in five years there will be billions of devices connected to the IoT generating trillions of dollars of value for the economy. So why even compare these numbers?

The NYSE Outage: Lessons in Crisis Management

Richard Lorenzen | Posted 07.15.2015 | Business
Richard Lorenzen

Last week's NYSE outage was a test not only of their ability to get back on their feet, but also of their ability to clearly communicate what was going on to the general public.

29 Essential Content Marketing Metrics

Pawan Deshpande | Posted 07.14.2015 | Business
Pawan Deshpande

As marketers continue to invest in content marketing, many are met with the task of proving content's impact on their business's bottom line.

The Rebirth of Permission Marketing -- Part III in the Series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 07.15.2015 | Technology
Julie Ginches

It was a more than sixteen years ago -- how time flies -- that Seth Godin published his little marketing classic, Permission Marketing. The premise of his book: the digital experience is changing the way we engage with customers because customers have more power to manage their relationships with brands.

Cannes 2015 #Shingerview: Linda Yaccarino, NBCUniversal

David Shing | Posted 07.14.2015 | Media
David Shing

At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.14.2015 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

Want to Use Social Media to Your Advantage? Let Taylor Swift Show You How With These Media Relations Tips

Richard Lorenzen | Posted 07.14.2015 | Business
Richard Lorenzen

Whether you are a Taylor Swift fan or not, there is no denying that this songstress is one of the biggest and most successful music acts in the business today and on her way to becoming one of the most profitable female artists in history.

Cannes 2015 #Shingerview: Mark Tutssel, Leo Burnett

David Shing | Posted 07.13.2015 | Media
David Shing

This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2015 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

Cannes 2015 #Shingerview: Bob Greenberg, R/GA

David Shing | Posted 07.09.2015 | Media
David Shing

In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.