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Digital

Beyond the Classroom: Experiencing Technology Innovation Up-Close-And-Personal at SXSW

Anna Hodge | Posted 03.24.2015 | Technology
Anna Hodge

Putting technology into the hands of millennials, and putting them in front of the innovators of the 21st century at events like SXSW is game changing. There is truly no stopping the next generation of thinkers and doers.

It's Time to Take Millennials Seriously

Geoff Livingston | Posted 03.19.2015 | Business
Geoff Livingston

As more Baby Boomers retire, and Generation X takes an increased role in the executive suite it will become apparent that competitiveness will demand evolution. The time is now to stop chiding millennials, and start embracing them and the digital ethos they bring.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

The Rise of the Connected Consumer and What it Means for the Retail Industry

Ernesto Sosa | Posted 03.17.2015 | Business
Ernesto Sosa

Today's empowered, connected consumers demand navigating the evolving path to purchase through multiple, predominantly digital touch points -- sources they refer to before, during and after shopping.

Women in Business: Rebecca Mahony, Chief Marketing Officer, Teads

Laura Dunn | Posted 03.10.2015 | Business
Laura Dunn

Rebecca Mahony is the Chief Marketing Officer to the inventors of outstream video advertising and a global monetization platform for publishers, Teads...

Lo-Fi Street Photography and Why I Love It

Michael Ernest Sweet | Posted 03.02.2015 | Arts
Michael Ernest Sweet

All Photographs (c) Michael Ernest Sweet Whether analog or digital, I've been drawn to lo-fi photography for some time. I just love it. I like the p...

Why the Public Loves Leaked Photos

Lauren DeLisa | Posted 02.23.2015 | Technology
Lauren DeLisa

Another week, another leak. Flux is the new norm, and surprise is the new expectation. The latest unveiling has been a double-dose of diva exposure ...

Not Digital First, Not Mobile First, but People First!

David Sable | Posted 02.23.2015 | Business
David Sable

Is there a difference between disruption and transformation? Between shaking up a business sector (I'd say "business model," but that is proving to be less and less true) and transforming society? Between monetizing fabulous enablement and actually changing people's lives for the good?

Are Digital Schools the Wave of the Future?

Suren Ramasubbu | Posted 02.20.2015 | Education
Suren Ramasubbu

Virtual schools are operative in 26 states in the country, and digital learning encompasses fully online schools, supplemental online courses and schools that have integrated digital content and tools into their existing instructional setup.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

UX is Just like Sex: It Sells.

Sarah Deane | Posted 02.13.2015 | Technology
Sarah Deane

How you craft the design and join the dots, understanding all the interactions between user, their devices, context and the environment will ensure that the user can do their task and achieve their goal in the best way possible, and that, will keep them coming back for more.

The Workplace: Furniture, Fabric and Software Design?!?!

Sarah Deane | Posted 02.05.2015 | Technology
Sarah Deane

The workplace is changing. Expectations have changed. The role of real estate teams, IT teams, and HR teams have all changed. Now, they have to work cross-functionally to deliver engaging, productive and enabled workspaces that employees want to use.

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

20 Reasons Why I Don't Like Your Instagram Post

Brian Hanley | Posted 02.03.2015 | Comedy
Brian Hanley

14. I don't like it because we slept together a few weeks back. Better to lay low for now. 15. I don't like it because I liked your last 3 posts and now I've got to play hard to get.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Why You Should Talk to Your Partner About Technology

Jennifer Meer | Posted 01.28.2015 | Technology
Jennifer Meer

Too often, his time with the kids is limited really to bedtime hours -- that brief window between 6:30 and 8pm. When he's home during those hours, it is imperative to me that he have his phone put away.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 03.14.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 03.23.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 03.15.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

6 Tactics Food Websites Use to Increase Their Online Sales

Gabriel Shaoolian | Posted 03.12.2015 | Small Business
Gabriel Shaoolian

To create a successful online presence, you need to ensure that you're optimizing your website for specific users in your market. Every vertical should have key messaging points as well as unique elements that differentiate them from websites in different industries.

How Media Is Changing (Part One)

Dr. Hubert Burda | Posted 03.16.2015 | Media
Dr. Hubert Burda

Gutenberg invented the printing press more than 500 years ago. Then came photography, the telephone, film and the phonograph in the 19th century, later television and the World Wide Web. A vast interval of time spanning over 500 years -- leading to the media reality as we know it today.

Social Media and PR Event Digital Marketing Success

Jeremy Harris Lipschultz | Posted 03.15.2015 | Business
Jeremy Harris Lipschultz

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

Disconnect From Your Smartphone and Rest Your Mind

Scott MacFarland | Posted 03.14.2015 | Business
Scott MacFarland

As the New Year ushers in a time for us to reflect on our past, it also allows us to think about ways to refresh our minds with new, creative ideas.