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7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2015 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

Why I Broke Up With My Smartphone Today

David Wygant | Posted 10.07.2015 | Los Angeles
David Wygant

Wherever we go, whenever we're waiting anywhere, we're constantly looking at our phones. Whether it's checking out some narcissistic comment on Facebook, or somebody's selfie on Instagram.

Video: A Secret Weapon For Marketing Teams?

Scott MacFarland | Posted 10.01.2015 | Business
Scott MacFarland

Video, which has been around for quite a long time, has continued to change with the times. It's not just that linear went non-linear; that was decades ago. It's not just about convergence with the Internet either. It's about today's customer; what they want to watch, when they want to watch it and how they want to watch as well.

This Paper Trail Is Causing a $1 Trillion Drag on US Businesses

Rene Lacerte | Posted 10.01.2015 | Business
Rene Lacerte

All good things must come to an end -- especially those that aren't very good in the first place. Few decisions could have such a widely felt impact on our economy as getting rid of checks, which have been burdening businesses with excessive costs for decades. It's time to bid them farewell.

Leading in a World of Disruption

Daniel Burrus | Posted 09.30.2015 | Business
Daniel Burrus

Don't wait for your future to unfold randomly, only to end up in a place you don't want to be. Instead, identify the certainties that await you, pinpoint the looming disruptions, and go outside your industry to devise tomorrow's solutions today.

Digital Advertising's Pivot Point

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By John Snyder, Grapeshot CEO  As the ad industry gathers here in New York City for its annual Advertising Week festivities, I couldn't help but ref...

Outsource or In-House: How to Break Into New Markets

Fred Schebesta | Posted 09.29.2015 | Business
Fred Schebesta

It takes determination, informed planning and time to successfully break into a new market. No matter which sector you operate in, you will face hurdles such as limited market knowledge, a lack of a local track record and perhaps unfamiliarity with cultural practices and sensitivities.

The Digital President

GVH Live | Posted 09.21.2015 | Politics
GVH Live

Even before he took office, the president recognized the political value of social media tools. His 2008 election team is often credited as waging the first digitally-focused campaign, using Twitter, Facebook and even their own original platform to get voters excited about the candidate.


Austin Schneider | Posted 09.18.2015 | Business
Austin Schneider

I reflected on countless situations where I was making up obstacles in my head. It is time to get to doing. He left us with this: "I don't know what the question is. But I know the answer is yes."

How to Think About Modi's Visit to Silicon Valley

Priya Satia | Posted 09.18.2015 | Politics
Priya Satia

The Indian community of Silicon Valley is preparing to welcome Indian Prime Minister Narendra Modi with open arms next week, in a route stop that has outshined the PM's ultimate U.S. destination -- his meeting with President Obama.

What I Learned From My Digital Detox | Posted 09.21.2015 | Healthy Living

By Kelly Saiz I'm willing to bet that wherever you are right now, there are at least two or more screens in the same room with you. First, you're pro...

Stefanie Posavec: Material Data (VIDEO) | Posted 09.02.2015 | Arts

Since graduating from Central Saint Martins in 2004, with an MA in Communication Design, Posavec shifted her focus from book design and text visualization towards a more immersive and experiential dimension.

MOJO: The Mobile Journalism Handbook

Magda Abu-Fadil | Posted 08.31.2015 | Media
Magda Abu-Fadil

It's finally available, to demonstrate how we can all become MOJOs, with a cautionary note that it's not just technical skills that count, but a good basis in journalism. The "it" is the long-awaited MOJO: The Mobile Journalism Handbook (How to Make Broadcast Videos With an iPhone or iPad).

The Reinvention of Telling the Truth

Russell C. Smith | Posted 08.20.2015 | Impact
Russell C. Smith

In everyday communications, we prefer that someone tell us the truth. But why has it become so difficult in the digital age?

Straight Outta Compton: A Private Q&A From Which Everyone Can Learn

Lauren DeLisa | Posted 08.13.2015 | DC
Lauren DeLisa

Straight Outta Compton, which documents the rise and ensuing events of the legendary rap group N.W.A. is not only being lauded for the well-crafted film, but also the manner in which the promotional campaign tactics have taken a life of its own.

China's Sudden Currency Depreciation: High Anxiety and Lost Face

Tom Doctoroff | Posted 08.13.2015 | Business
Tom Doctoroff

I'm no currency expert. But coming on the heels of a ham-handed intervention in the stock market, the abruptness of the depreciation seems to be an obvious short-term move to increase export competitiveness. More worryingly, it is also a tacit admission that China's leaders are very nervous.

Clayton Campbell, 'Wild Kingdom' at Coagula Curatorial

Lisa Derrick | Posted 08.11.2015 | Arts
Lisa Derrick

In Wild Kingdom, Campbell shows that as individuals, our dependency on technology blinds us to precipices and predators, to each other. We are living vicariously when we look at a diorama; we live vicariously -- and allow others to live vicariously -- through social media.

China's Post '90s Generation: New Minds, Old World

Tom Doctoroff | Posted 08.11.2015 | Business
Tom Doctoroff

Twenty years ago, China's engagement with the world had barely begun. The Internet was accessible to only the privileged few. Parents still espoused "protective" values reinforced by their experiences during the instability of two man-made disasters.

Is Digital Freedom Costing Us Our Best Businesses?

Hannah Lamarque | Posted 08.10.2015 | Business
Hannah Lamarque

If 2014 will be remembered for anything in the business industry, then surely it is the online blooper. Since social media became a necessary part of business making and customer reach, the amount of mistakes that we have seen major companies make has increased tenfold, and with it, many reputations have been all but destroyed.

3 Free Digital Seating Charts Ideal For Wedding Planning

BRIDES | Posted 08.05.2015 | Weddings

by Nancy Mattia for BRIDES Courtesy of All Seated Between wrangling last-minute RSVPs and trouble-shooting tuxedo malfunctions, the two weeks ...

Have I Lost My Mind -- Or Only My Car Keys? Technology's Effect on Memory

Ossa Fisher | Posted 07.30.2015 | Technology
Ossa Fisher

Whoever invented the key fob for cars did not design it for women with more than one purse. I feel like I am playing a constant game of hide-and-seek with my keys.

The Separate Orbits Of Medicare And Moore's Law

Eric J. Topol, M.D. | Posted 07.29.2015 | Technology
Eric J. Topol, M.D.

Every other sector of our day-to-day lives--financial, telecommunication, retail, travel, and entertainment--have been irrevocably changed. But to date essentially none of these technological triumphs have been leveraged to reduce the cost of health care, no less to achieve better outcomes for patients.

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2015 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

Review: Good Evening: Télé Liban's 100 History-Making Moments

Magda Abu-Fadil | Posted 07.16.2015 | Media
Magda Abu-Fadil

Series were a staple of Lebanese TV, which aired its first programs in 1959, and became a money making export to Arab countries.