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Direct to Consumer

A Trojan Horse Called Tidal: It's the Strategy That Matters

Seth Schachner | Posted 06.28.2015 | Business
Seth Schachner

Barely a month after the launch of Jay Z's Tidal, with major artists lining up to show support and journalists signaling the arrival of a big new digital music gorilla, the tide of opinion seems to have dramatically turned.

FDA Approves 23andMe's DNA Test, But Not the One It Halted Earlier

Cecile Janssens | Posted 04.25.2015 | Healthy Living
Cecile Janssens

FDA's decision to approve 23andMe's Bloom syndrome carrier test is a first step for the online offer of medical genetic testing, but the real regulatory breakthroughs have yet to come.

Commercial DNA Testing May Cause Harm, Scientific Studies Show (if You Read Through to the Study Limitations at the End)

Cecile Janssens | Posted 02.21.2015 | Science
Cecile Janssens

"No evidence of harm" is not the same as "evidence of no harm." All studies had serious limitations that may have made the results more positive than justified, which the researchers often acknowledged.

How FDA and 23andMe Dance Around Evidence That Is Not There

Cecile Janssens | Posted 03.29.2014 | Science
Cecile Janssens

23andMe has to demonstrate that their test predicts all of the 120 common diseases and 25 tests for drug response about which it makes claims - for customers of all ages and ethnicities.

Rovio Hits Hollywood With a Knock-Out Boulder

Catherine Clinch | Posted 05.13.2013 | Business
Catherine Clinch

While the networks focus on spreading the message of their corporate brand identity, content has become the only brand that matters. If the networks are unwilling to accept this, they will be smashed by a boulder of audience rebellion.

Maria Bamford's Next Special Will Be Pretty Different

The Huffington Post | Ross Luippold | Posted 11.24.2012 | Comedy

When Maria Bamford, one of the most unique comedic voices working today, decides to release a special, she doesn't need to adhere to your stinkin' rul...

Don't "Protect" Us From Our Own Genetic Information

Megan Smolenyak | Posted 05.25.2011 | Technology
Megan Smolenyak

Unfortunately, there is a tendency towards a paternalistic attitude by certain groups in the medical professions who seek to limit access to medical information that is not directly under their control.

Who's Afraid Of Direct-To-Consumer, Digital Downloads?

Mike Ragogna | Posted 05.25.2011 | Entertainment
Mike Ragogna

Despite the major labels having convinced themselves that there is now no way to capture the kind of traffic iTunes generates, there was an opportunity they missed that proved just the opposite.