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(VIDEO) Is Addressable TV Ready For Prime-Time? A Panel Discusses

Andy Plesser | Posted 08.24.2016 | Technology
Andy Plesser

TV ads targeted through addressable linear platforms made up just 0.1% of total us TV ad spend in 2014, according to eMarketer. And industry executi...

(VIDEO) Target TV Ads Using Consumers' Bank Accounts, Cardlytics' Harter Says

Andy Plesser | Posted 08.19.2016 | Business
Andy Plesser

If, in the new age of advertising, marketers will only pay for ads that produce a verified sale, that could give banks a front-row seat. After all...

(VIDEO) Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says

Andy Plesser | Posted 08.19.2016 | Media
Andy Plesser

The possibility to target individual viewers ad households, through the medium that, previously, reached only mass audiences, is slowly emerging. So...

(VIDEO) Agencies Want TV Operators To Stop 'Hoarding' Ad Data: GroupM, Publicis & IPG Execs Explain

Andy Plesser | Posted 08.11.2016 | Media
Andy Plesser

Ad agencies know that old-style TV measurement panels are not sufficient to support the addressable TV future. The problem is, TV platform operators ...

(VIDEO) Cardlytics: From Mobile Banking Deals To Addressable TV Data Player

Andy Plesser | Posted 08.05.2016 | Technology
Andy Plesser

When Cardlytics was founded in 2008, using banking data to inform more targeted advertising campaigns was "just a twinkle in the eye" of its founders....

(VIDEO) Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People

Andy Plesser | Posted 08.05.2016 | Technology
Andy Plesser

For brands and media companies that want to reach audiences like Millennials, multicultural households and homes with kids, over-the-top is "becoming ...

(VIDEO) DISH: Insurers Using Addressable TV To Activate Lapsed Policyholders, Target Niches

Andy Plesser | Posted 08.05.2016 | Business
Andy Plesser

While automobiles and insurance have long gone hand in hand, the auto category was among the first to embrace addressable TV ads. Now insurance compan...

(VIDEO) Addressable TV Buying Will Be Unified within Three Years, GroupM's Bologna, while Cadreon's DeHaen & Publicis' Scheppach See Long Road Ahead

Andy Plesser | Posted 08.05.2016 | Media
Andy Plesser

What people collectively "addressable TV" refers to the opportunity to target individual TV viewers or their households with data-driven adverts. B...

(VIDEO) DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale

Andy Plesser | Posted 08.01.2016 | Media
Andy Plesser

If anything is holding back the growth of addressable television advertising, it's not lack of inventory. DISH Media Sales, for example, manages some ...

(VIDEO) Experian Looking To 'Unite The Nations' In Cross-Channel Targeting, Measurement

Andy Plesser | Posted 08.01.2016 | Technology
Andy Plesser

In less than two decades, Experian has evolved from a direct marketing provider with roots in snail mail and email to a big player in cross-channel so...

(VIDEO) DISH, Experian Will Chart Future Of Addressable Advertising At Beet.TV Leadership Event

Andy Plesser | Posted 07.20.2016 | Media
Andy Plesser

Not quite a decade ago, Experian was an integral player in the first test of addressable television advertising. Now, brand marketers are asking the i...

2015: The Year Streaming Went Mainstream

Jim Monroe | Posted 12.31.2015 | Business
Jim Monroe

Usually, TV changes slowly. Distribution contracts are long. Rapid change is rare. But in 2015 something unusual happened, and 2016 will be a much better year for TV viewers as a result.

Hacking TV -- Episode# 0016

Steve Rosenbaum | Posted 11.10.2015 | Technology
Steve Rosenbaum

This week, a number of stories about how digital video means real money for big companies. T- Mobile subsidizes mobile viewing of Netflix. Dish Networ...

6 Cars That Totally Get Me

Brian Moody | Posted 10.27.2015 | Business
Brian Moody

It's one thing to find a great consumer product or service you really like to use, but it's another thing altogether to discover something so good tha...

(VIDEO) Dish Opens Up Addressable TV To Real-Time Bids

Andy Plesser | Posted 10.26.2015 | Business
Andy Plesser

Three years after introducing an addressable TV advertising offering, satellite broadcaster Dish's ad sales division is now turning that play progra...

BLACKOUT: Dish Subscribers In 36 States Lose Access To Nearly 130 Stations

Reuters | Jade Walker | Posted 08.26.2015 | Media

(Reuters) - Dish Network Corp said subscribers have lost access to more than 100 local stations due to a distribution dispute with Sinclair Broadcast ...

Can TV Save Local Media?

Jim Monroe | Posted 05.02.2015 | Media
Jim Monroe

Is it inevitable that TV stations suffer the same fate as their print counterparts? Will they too slash newsroom staffs, rely more and more on syndicated, national content and let advertisers encroach on editorial?

Dish Network CEO Stepping Down As Subscribers Drop

Reuters | Posted 04.25.2015 | Media

(Adds chief executive quotes, updates stock price) By Anya George Tharakan and Malathi Nayak Feb 23 (Reuters) - Co-found...

10 Most Hated Companies In America

24/7 Wall St. | Alexander E.M. Hess & Douglas A. McIntyre | Posted 01.17.2015 | Business

To be truly hated, a company must alienate a large number of people.

10 Most Hated Companies In America

24/7 Wall St. | Alexander E.M. Hess & Douglas A. McIntyre | Posted 01.17.2015 | Business

To be truly hated, a company must alienate a large number of people.

10 Most Hated Companies In America

24/7 Wall St. | Alexander E.M. Hess & Douglas A. McIntyre | Posted 01.21.2015 | Business

To be truly hated, a company must alienate a large number of people.

Timothy Stenovec

This Will Be The Best Year To Ditch Your Cable Subscription | Timothy Stenovec | Posted 01.16.2015 | Technology

One day we may look upon 2015 as the year that pay TV began embracing the cord cutter's dream: to pay only for the channels you actually watch. Ja...

Dish Network Unveils Video Streaming Service

Reuters | Posted 03.07.2015 | Media

By Jennifer Saba and Lisa Richwine (Reuters) - Dish Network Corp on Monday took the wraps off its long-anticipated video streaming servi...

New Deadline For Dish/CBS Deal

Reuters | Posted 02.02.2015 | Media

(Adds details) Dec 2 (Reuters) - CBS Corp said Dish Network Corp customers will lose access to the CBS broadcast network on Thursday...

A Bagful of Sugar Rot: Is Subscriber 'Support' Just Some Kind of Trick in the Pay-TV Provider Wars?

Marie Woolf | Posted 01.04.2015 | Media
Marie Woolf

When CNN and six other channels suddenly vanished from Dish Network on October 21 due to failed contract negotiations with content provider Turner Broadcasting, I decided to go along with the gag, for one of my masochistic little experiments in customer service.