They probably wouldn't be able to identify him if they saw him on the street, but fans of video games, Cartoon Network, Disney and TLC might be able to recognize Roger Craig Smith if he stopped to ask for directions.
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable, nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
When D23 launched, Disney announced plans for special events planned throughout the year including the D23 Expo: The Ultimate Disney Fan Event. The third D23 Expo will be held this August 9-11 at the Anaheim Convention Center.
The execution of content marketing through mobile applications, content hubs, video, contests and social media makes tech headlines, but at its core, content marketing hinges on storytelling. And no company has delivered on storytelling quite like Disney.
On the face of it, Disney, Fox and (a silenced due to conflict of interest issues) Comcast are acting like Miss Hulu's overprotective father who won't let his daughter get married.
More than 17 million people vacation at Disney World's Magic Kingdom each year, and that magic -- and those long lines -- can work up an appetite. When hunger strikes on your next visit, don't turn to the nearest food cart or restaurant.
Was The Lone Ranger doomed by early (and correct) reports that the film is unusually violent for a PG-13 movie, especially one aimed at kids and families? And is the character of Tonto finally allowed to rise above the role of sidekick and noble savage?
With Disney parks recently raising their ticket prices to $89 for a single-park one day ticket -- Universal Studios is just as bad -- now is the perfect time to start thinking about smaller, regional theme parks where you can get your adrenaline fix for less.
Disney's big budget opus The Lone Ranger is a bit too long and a bit too uneven at times. But the high stakes project, which re-teams global superstar Johnny Depp with his Pirates of the Carribean helmer Gore Verbinski, is also undeniably fun.
The timing couldn't be more ironic, or telling, about how we choose as a nation to frame Native America. It is so much easier to add our $12 to the coffers of Disney and Depp in order to enter the debate about our fantastical American history.
I saw "The Lone Ranger" on Saturday with an overflow crowd at the Academy (AMPAS). It ran some two hours and twenty minutes...and rides into the nat...
The carnies were fixing the Ferris Wheel and passing the time talking about bar fights when one started talking about "Ghost."
Live-action fantasy gets its fairy godmother... A new family gets spooked by the Poltergeist... Brad Pitt has family issues in World War Z... From th...
Thirteen years after my father's passing, I continue to receive fan letters -- not just from the United States, but from all over the world.
At the end of his GQ magazine article, "The New and Improved Leading Man", Mark Harris asks the question about the movie "Magic Mike", "Remember the...
Taking a cue from the enormous popularity of video games, top family travel destinations are offering high-tech interactive gaming experiences that immerse visitors in a storyline. Here are four places your family can experience this growing trend and get in on the game.