Select advertisers and publishers are giving native advertising a bad rep. But neither party can entirely be blamed for this. Their needs are in constant conflict.
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Banner ads -- blech. That seemed to be the consensus from a round-up of early banner ad creators and adopters convened recently by Digiday, who lamented that banner ads today represent "nothing but eye candy on the page" and "a race to the bottom."
According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in Q3, per c...
According to players from Google's display advertising team, five metrics will be more important than the click by 2015.
If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.
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