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Display Advertising

What's the Deal with Native Advertising?

Danny Wong | Posted 07.20.2014 | Business
Danny Wong

Select advertisers and publishers are giving native advertising a bad rep. But neither party can entirely be blamed for this. Their needs are in constant conflict.

The Content Brief: Banner Ads Will Evolve, Not Go Away (WATCH)

Shawn Amos | Posted 06.14.2013 | Technology
Shawn Amos

Banner ads -- blech. That seemed to be the consensus from a round-up of early banner ad creators and adopters convened recently by Digiday, who lamented that banner ads today represent "nothing but eye candy on the page" and "a race to the bottom."

Facebook Grabs Display Ad Title From MySpace -- Are We Making Progress Here?

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in Q3, per c...

Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

What the Heck Is Display Advertising, Anyway? And Who Cares?

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.