All entrepreneurs want to get their branding message out and attract more customers. But traditional hard-sell techniques no longer cut it with ever-more cynical consumers.
Here are six books that not only have great business strategies, but they also address mental roadblocks. They give you the plan to overcome them. This is not meant to be a complete list. I specifically tried to find books that may not be on your radar, but should.
Writing is more than just getting that book finished. The smart author will want to learn as much as possible about the whole publishing business. It pays for you to be knowledgeable about all aspects that concern your book. It's your baby!
Anyone who can recall the ballistic fascination of their first pop-up reader would thrill at opening Steven Hancoff's newly released e-book "J. Sebastian Bach: Pablo Casals and the Six Suites for 'Cello Solo." As with other deeply inspired oeuvres, the artist had no thought of a mammoth multi-volume multimedia masterwork when he wandered into a love of performing Bach on acoustic guitar.
My takeaway from said panel: don't bother with Twitter if you can get a job at The Paris Review.
As technology advances, it's making it easier and easier to keep up with some of our favorite hobbies, such as reading. Even though books have become more accessible -- after all, you don't have to carry a paperback book around anymore -- Americans are not making time for reading.
For this post, before we get into the more esoteric issues of ebook design and publishing, I'd like to start by defining the subject: just what is an ebook?
Obviously, military families make incredible, admirable sacrifices, and many personnel can't be allowed to leave for longer blocks of time. But if the Navy can part with new moms for 18 weeks after a birth, it can part with at least some new dads for more than 10 days total during the child's first year of life.
I have been ruminating over what to write in honor of LGBTQIA Pride. I wanted to put out some long overdue favorite people, artists, reviews, and recommendations for fiction and music. The following list and thoughts are in no particular order of rank or preference.
What if instead of constantly calling on prospects to drum up business, you got prospects to come right to you? Even better, what if they already understood and liked your product or service so well by the time they arrived that they were essentially ready to buy?
I've never felt my skin color or racial background preclude me from being able to report on the black community. Issues facing the African-American community are American issues, just like any other issues. They affect us all.
Due to Google's new search algorithms, Jesse Noyes, senior director of content marketing for Kapost, says that "thin" online content, like low-quality...
Why would a traditionally published author give exclusivity to Amazon for a new book? I thought I knew the answer, but I discovered the reasons are as varied as writers and book genres.
A book is the best way to turn your passion into income. Once you write a book you'll gain what we call the book echo. In essence it's the difference between searching for customers and attracting customers.
There is an amazing renaissance happening in the children's book world. Amazing new authors (not to mention the old), fabulous new designs, typography, papers, color, brilliant illustrations, production values that are the end product of digital technology, and most importantly, the most digitally fixated kids love them.
This is part two of my interview with Next Century Publishing CEO, Ken Dunn. If you missed part one, check it out here. Ken has an incredible story that lead him to becoming the entrepreneur he is today. Here is his advice for the entrepreneur that's starting or growing a business.