Most marketers are working to create worship relationships. Idolatry. Worship is established when we feel like a brand is cool, or sexy, or topical, or all three. Elon Musk is currently being worshipped by many today.
Today, the Elon Musk biography by Ashlee Vance is finally available. It will "likely serve as the definitive account" of the most successful entrepreneur in the world, writes Jon Gertner in the New York Times.
You can argue. Discoveries in science, not business, made by people who are long dead. What could we possibly learn here? Plenty, in fact.
This workplace gender policing is hurting everyone -- men, women, children and the businesses themselves. Across the country, men are joining with women to rise up against the backward policies, laws and stigmas that are damaging us and preventing us from achieving gender equality.
Imagine if someone asked "would you invest in this company?" Your answer is going to be similar. With a few additions.
Elon Musk, founder of PayPal and the electric car company Tesla, among other entrepreneurial ventures, has promised to change the way our homes and energy work around the world. At least that part of the world that could pay for the Powerwall.
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Last week was startling -- but confusing -- on the energy/water nexus innovation front.
What has been holding solar back so far has ostensibly been the cost of storage. Technologies such as batteries were prohibitively expensive, large and cumbersome. Residential solar installations needed to feed into the electric grid during the day and buy back energy during the night. This is a problem that Tesla has just fixed.
At yesterday's announcement of Tesla's energy storage products, Tesla CEO Elon Musk offered a bold vision: with the introduction of low-cost energy storage, he claimed, there is no reason why we can't complete a rapid shift from fossil fuel-based electricity production to 100 percent renewables.
This evening, Elon Musk announces details of Tesla's new products: not cars, but battery storage for the home and for the business/utility. So why does Musk call battery storage "the missing piece" and why is it so significant?
If universities are the bellwether of social change, as they have often been in times past, then the enthusiasm and captivation that EA has brought out at Harvard and other institutions of higher learning may well trickle to the rest of the population.
The combination of gesturing towards what are usually called "important ethical issues," while steadfastly putting off serious discussion of them, is pretty typical in our technology debates.
There are so many questions we don't seem to be asking right now about the arrival of these potentially intelligent machines. And that is the genius of Alex Garland's film Ex Machina, a must-see that is one of the best, smartest, and most elegant films about artificial intelligence ever made.
Alex Garland's haunting and thought-provoking science-fiction film Ex Machina hits theaters today, and it excels at the kind of "small scale, big ideas" cinema that we get far too little of these days.
After the recent week(s) in which media gave more attention to religion than at almost any other time, our Sightings resources this week include no reference to religion, though their subject will have enormous consequences for religion in public and private life.