We have crossed the line. Internet and technology use has ceased being about helpful tools to grow and sustain a business. Instead, in many cases it has become an obsession, a compulsion and an addiction.
So, here we are: a world of commentators, Tweeters, bloggers, and citizens with one of the most powerful tools developed in the history of mankind (the Internet) at our fingertips, literally, but how do we plan to use it? And, what is our collective responsibility?
After signing up a few weeks ago, I have read an array of daily messages from people all over the world. Based on what I've seen so far, here's some advice I'd offer to someone who is panicked for his or her turn to speak.
When you text or use email on your smartphone, laptop or iPad, are you breathing or do you hold your breath? Eighty percent of us seem to have "email apnea." Definition: Shallow breathing or breath holding while doing email, or while working or playing in front of a screen.
Here's something obvious: We live in a sickening world of non-stop info. Here's something maybe less obvious: Sometimes, the best time to get an important person's attention is to hit 'em up at a weird time.
Social media is the perfect tool for mobilizing your friends and colleagues to take action on a cause you care about -- sending a letter to a legislator, signing up to attend a rally, or spreading the word through their own social channels.
Spending money on advertising alone just doesn't work anymore. You are not the proud owner of your brand; your customers are. Listen to them and do whatever you can to make them happy, and watch your business grow - by leaps and bounds.
So I say to the worst Internet service provider in the world, to whom I have given dozens of hours of my time over the years dealing with their incompetent customer service and tech support professionals and their highly unstable platform, goodbye and good riddance.
When we're unthinkingly throwing "best" at our children or "xo" at a new business contact, we may be missing a crucial leap of imagination: what the person at the other end of the line may be feeling, thinking and expecting.