Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your "Super Fans." They are the ones who have given you permission to show up in their inbox. That invitation is very valuable.
I know many mothers and caring nannies who have witnessed inappropriate behavior by other nannies they know on the playground, at a playdate, in stores or at school, but choose to keep their mouths shut due to fear or anxiety about how their comments might be received.
I'm going to make it official: communication is no longer linear. Posting Happy Birthday on your friend's Facebook wall and never expecting a reply. Texting someone multiple times because they never reply to your texts. Needing to email someone a few times before they notice. Tweeting.
They say kids say the darndest things. But my belief is that it's 75-year-old parents who have just discovered a new movie who really blurt out classic nuggets of truth (hell, just look at Shit My Dad Says).
It's a mistake to assume the other person will read between the lines and figure out what we mean in email. That's a big-time gamble, especially when writing to clients, a boss or Woodward, whose investigative work led to the downfall of President Nixon.