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Energy Efficiency

Where Everything's Waiting for You (Downtown)

Wendy Gordon | Posted 02.05.2012 | Green
Wendy Gordon

The open-style house had five bedrooms, two and a half baths, and a loft-turned-rumpus-room that was the ideal rainy-day space for the couple's three active boys. But as soon as the youngest had gone off to college, they sold the place.

Musings About a "Colossal Commute"

A. Siegel | Posted 02.01.2012 | Green
A. Siegel

As the carbon count goes higher, inexorably, globally and the world community suffers from mounting challenges due to climate chaos, the value of incr...

Can Andrew Cuomo Meet the Leadership Challenge of Hydrofracking Policy?

Steven Cohen | Posted 01.28.2012 | Green
Steven Cohen

We do not yet have the technology we need to create a renewable energy economy. Someday we will. The question is how fast can we get there, and how much of the planet's ecosystem will remain intact when we do?

We Need Decentralized and Renewable Energy

Steven Cohen | Posted 01.07.2012 | Green
Steven Cohen

As the rest of the economy moves away from capital-intensive, highly-centralized production facilities, we need to do the same with energy. As we take that step, let's also replace our dependence on fossil fuels with renewable forms of energy.

Setting the Right Goals for Your Social Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

If you want a successful social marketing campaign, the first step is devising a measurable campaign goal that involves a specific group making a specific behavioral change within a specific amount of time

Facebook Unveils Energy-Saving Social App

TechCrunch | Posted 12.17.2011 | Green

Facebook, the Natural Resources Defense Council (NRDC) and clean tech startup Opower are today announcing a partnership to develop a new social networ...

House EPA Decision Indicative of Dangerous New Direction for Anti-Green Movement

Michael Shank, Ph.D. | Posted 12.14.2011 | Green
Michael Shank, Ph.D.

With the House of Representatives passing the incinerator bill that the EPA warns will kill thousands, and with presidential contenders vying for lead...

'Green News Report' - October 6, 2011

Brad Friedman and Desi Doyen | Posted 12.06.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S RADIO REPORT: Coal is a d...

'Green News Report' - October 4, 2011

Brad Friedman and Desi Doyen | Posted 12.04.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S RADIO REPORT: Koch Indust...

At Solar Decathlon, College Eco-Stars Reveal True Future of Solar

Brian F. Keane | Posted 11.30.2011 | College
Brian F. Keane

Solar Decathletes are students who, instead of partying at the beach or making money at temporary jobs, decide to help design, engineer and assemble solar-powered homes in their spare time.

'Green News Report' - September 29, 2011

Brad Friedman and Desi Doyen | Posted 11.29.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S RADIO REPORT: Climate cha...

D.C. vs. the Green Apple: In Efficiency, We're Closer Than You Think

Brian F. Keane | Posted 11.29.2011 | DC
Brian F. Keane

New York City has it all: high-efficiency windows, hybrid taxis, low-flow appliances, underwater turbines and more. But let's face it: it's easy for cities to be efficient. What about the suburbs?

The Third Industrial Revolution and the Economic Imperative of Energy Efficiency

John A. "Skip" Laitner | Posted 11.29.2011 | Green
John A.

We can quibble over numbers and the exact set of calculations, but the data I observe indicate that as of last year, we were wasting something like 86 percent of all the energy we threw at the economic process.

How Do I Know It's Working? Monitoring and Evaluating Your Social Change Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

"Baking in" monitoring and evaluation from the moment your campaign is developed will help you track progress, determine if your approach is effective, and modify mid-course if necessary.

'Green News Report' - September 27, 2011

Brad Friedman and Desi Doyen | Posted 11.27.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S RADIO REPORT: Government ...

PHOTOS: Greener Living Tour Shows New Yorkers 'It's Easy Being Green'

Posted 11.22.2011 | Green

From LG: Last Saturday, LG showed New Yorkers that it’s easy being green at the kick off of the LG and Good Housekeeping “Greener Living” tou...

'Green News Report' - September 22, 2011

Brad Friedman and Desi Doyen | Posted 11.22.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S VERY SCARY RADIO REPORT: ...

Netflix Subscribers See Red, But Video Streaming Is All Green

Jennifer Schwab | Posted 11.21.2011 | Green
Jennifer Schwab

Our recommendation is that you forget about the Great Netflix Controversy, cancel your Quickster subscriptions, and take the streaming-only portion of the subscription service.

Engineering a Light Bulb Revolution

Rocky Kistner | Posted 11.21.2011 | Green
Rocky Kistner

Ed Hammer says what people really need to be concerned about is the overall energy savings as well as the environmental hazards associated with light bulbs -- from manufacturing to landfill.

I Remember Reading That My AC Thermostat Should Be Set to 60

Gernot Wagner | Posted 11.20.2011 | Green
Gernot Wagner

It's hard to take the train in New York without encountering a pop quiz about energy usage. The trouble with this sort of public advertising campaign? Presenting myths and facts often sows more confusion than it dispels.

'Green News Report' - September 20 2011

Brad Friedman and Desi Doyen | Posted 11.20.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S RADIO REPORT: The Preside...

New Job Growth Numbers Tell the Larger Story of Solar

Brian F. Keane | Posted 11.20.2011 | Green
Brian F. Keane

The solar industry has grown 6.8 percent over the previous year, adding 6,736 new workers in 12 months. During that same time, national employment grew by only 0.7 percent.

The Green Economy Will Easily Overcome Solyndra's Bankruptcy

Steven Cohen | Posted 11.19.2011 | Green
Steven Cohen

The bankruptcy of the Solyndra, despite massive federal loan guarantees, has analysts and pundits declaring the demise of the green job movement. Don't look now, but I think the corpse is breathing. One bankruptcy will not kill the trend toward green jobs.

Beyond Solyndra: DOE Invests Big Time in Next Generation of Eco-Stars

Brian F. Keane | Posted 11.15.2011 | College
Brian F. Keane

We're all reading some uncomfortable reports in the news today about Solyndra, the solar company that declared bankruptcy last month and is now the ta...

'Green News Report' - September 15, 2011

Brad Friedman and Desi Doyen | Posted 11.15.2011 | Green
Brad Friedman and Desi Doyen

TWITTER: @GreenNewsReport. The 'GNR' is also now available on your cell phone via Stitcher Radio's mobile app!. IN TODAY'S RADIO REPORT: Republicans...