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The Right Marketing for a New Business Costs Least

Marty Zwilling | Posted 01.22.2015 | Business
Marty Zwilling

Reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

3D Printing, Ethical Fashion, and Collaborative Manufacturing

Young Entrepreneur Council | Posted 01.22.2015 | Small Business
Young Entrepreneur Council

3D printing will not be bringing back manufacturing jobs lost to China anytime soon. It will, however, support new opportunities for design, limited and customized manufacture.

The Power of One

Jack Nadel | Posted 01.21.2015 | Small Business
Jack Nadel

No matter your situation in life, you can change your circumstances. You have all the capability within yourself to make good things happen. And while pursuing your goals, you can enjoy every minute of it.

Take Charge of Your Small Business Finances This Year

Nellie Akalp | Posted 01.21.2015 | Business
Nellie Akalp

You started a business in order to follow your passion. And even though you're fortunate to work at something you love, you still need to contend with pesky back-office tasks and financial bookkeeping.

Entrepreneur Series: Growing Up and Doing Business With... Kimberly Caccavo and Kate Nowlan of GRACEDBYGRIT

Marina Chetner | Posted 01.20.2015 | Small Business
Marina Chetner

In the legging-filled coast of California, it's actually tough to find a pair that fits well. Enter Graced by Grit. Makers of what I call "the spanks of tights," their Everyday Leggings lift and shape the body, and are versatile enough to squeeze in a round of sun salutations before running off to do the errands.

8 Creative Ways to Leverage Positive Online Reviews

Young Entrepreneur Council | Posted 01.20.2015 | Small Business
Young Entrepreneur Council

Are your customers and clients giving you glowing reviews online? Great -- now translate that praise in a way that moves your business forward. We asked eight entrepreneurs how they use online reviews to their advantage.

14 Successful Entrepreneurs Reveal Their Ideal Celebrity Hire

Young Entrepreneur Council | Posted 01.20.2015 | Small Business
Young Entrepreneur Council

Over the years, many startup founders and leaders have gained notoriety in their own right. From Steve Jobs to Elon Musk, most celebrity entrepreneurs are known for their quirky characteristics, innovative ideas and an unconventional approach to business.

10 Keys to Turning Business Systems Into More Profit

Marty Zwilling | Posted 01.17.2015 | Business
Marty Zwilling

Successful entrepreneurs often start with a "random" idea, but they quickly focus their efforts and follow a "system" to organize their startup and maximize the clout of their activities. Too many entrepreneur "wannabes" never get past the idea stage, or strike out randomly in many directions.

Dare to Reimagine Your Life Upward, Onward and Inward

Genevieve Laplante | Posted 01.14.2015 | Business
Genevieve Laplante

After an amazing, heartfelt fireside chat by Arianna Huffington at the Dreamforce conference, I decided to finally take the time to reflect and express who I am from within instead of using my driven go getter character.

15 Ways to Get More People Interested in Attending Your Webinar

Young Entrepreneur Council | Posted 01.14.2015 | Small Business
Young Entrepreneur Council

It can be a pain to get your target audience to understand how beneficial an online webinar or live Q&A can be, simply because they are short on time. We asked 15 entrepreneurs what creative measures they take to get people to tune in.

Does My Company Have What It Needs to Be Expanded Internationally?

Darilyn Aquino | Posted 01.12.2015 | Business
Darilyn Aquino

For the export to be successful we should obtain a realistic response to the questions that will help us to assess the real situation of the company and whether if the company has a real export potential and capacity.

10 Actions to Make Sure Your New Business Will Scale

Marty Zwilling | Posted 01.10.2015 | Small Business
Marty Zwilling

Here are some pragmatic tips on how to make your startup more scalable and investable...

What We Can Learn From Mom Bloggers When It Comes to Wielding Spaghetti

Laura Wellington | Posted 01.08.2015 | Small Business
Laura Wellington

To entrepreneurs, spaghetti throwing is a way of life. As women-owned businesses are currently thriving, we women seem to be grabbing a few handfuls of that starchy delicacy more readily than ever before.

Looking for a New Office? Don't Overlook These 13 Critical Features

Young Entrepreneur Council | Posted 01.06.2015 | Small Business
Young Entrepreneur Council

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young ...

ShoeMe's Roger Hardy: A Man Leading Online Commerce From Eyes to Feet

Sharad Khare | Posted 01.05.2015 | Business
Sharad Khare

Roger Hardy never imagined that a website made for less than 3 thousand dollars would take him on a journey that would allow him to sell Coastal Contacts for 370 Million USD.

Feel Like Giving Up? 10 Things I Remembered in 2014 to Keep Going

Laura Aiisha | Posted 01.05.2015 | Healthy Living
Laura Aiisha

As the final weeks and days of this year have come and gone, I'm reminded of the ways that 2014 has pushed me backwards, pulled me forwards, lifte...

Don't Be A Product Leader Still Failing In Business

Marty Zwilling | Posted 01.05.2015 | Business
Marty Zwilling

In building successful businesses, I find that creating a new and innovative product or service is usually the easy part. The hard part is providing the leadership required to align and motivate all the constituents and players -- from engineers, to investors, vendors, and ultimately customers. Great entrepreneurs are not just idea people and then managers, they are extraordinary leaders.

How to Be a Healthier and Happier Entrepreneur in 2015

Nellie Akalp | Posted 12.31.2014 | Business
Nellie Akalp

Nothing could be more exciting than following your dreams and launching your own business. Yet all too often, that initial excitement is dampened by the realities of running a company.

The Death Of The Artist—And The Birth Of The Creative Entrepreneur

The Atlantic | Charles Fishman | Posted 12.29.2014 | Arts

Pronounce the word artist, to conjure up the image of a solitary genius. A sacred aura still attaches to the word, a sense of one in contact with the ...

8 Red Flags to Watch for on a Potential Hire's LinkedIn Profile

Young Entrepreneur Council | Posted 12.29.2014 | Small Business
Young Entrepreneur Council

At a minimum, every business owner should at least check that a job candidate has a LinkedIn profile before scheduling an interview. But don't just scan it -- LinkedIn can be a handy tool for weeding out candidates too.

Driving Your Startup With Fear Has Bad Consequences

Marty Zwilling | Posted 12.29.2014 | Business
Marty Zwilling

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own internal fears and insecurities about starting a business.

3 Weirdly Accurate Reasons to Stop Saving for Retirement in 2015

Garrett B. Gunderson | Posted 12.25.2014 | Business
Garrett B. Gunderson

If you're making contributions to retirement plans and you don't have these three things dealt with properly, then temporarily stopping those investments is an important part of getting your finances in order.

Why This Mompreneur Is Taking an Entire Month Off and Why You Might Want to Do The Same

Katie O'Brien | Posted 12.19.2014 | Small Business
Katie O'Brien

When you're an entrepreneur, there's no such thing as use it or lose it vacation time. Being an entrepreneur is pretty much a 24/7 job. Add being a mother into the mix, you've got another 24/7 job on your plate.

7 Ways to Feed the Growth Beast in Every Business

Marty Zwilling | Posted 12.22.2014 | Business
Marty Zwilling

Completing these steps allows your startup beast to pick up momentum, fueling a breakthrough in growth and ultimately making it unbeatable in the marketplace. The modern day field of dreams mantra has pivoted to "If you market it, they will come." Are your customers coming fast enough?

10 Ways to Make the Most of Your Holiday Travels

Young Entrepreneur Council | Posted 12.19.2014 | Small Business
Young Entrepreneur Council

Traveling this season? So is everyone else -- but for entrepreneurs, that down time can be used for much-needed reflection -- or catch-up work, as the...