The success of any business is a combination of several defining factors including quality of the product or service, competition level, team competency and more. Amongst these, clear communication is arguably one of the most important.
There comes a point in most people's lives when they consider pulling a PR stunt. This is an old tactic that has been used for years by companies in order to get attention. They are called "stunts" because they are bold moves that typically also have some type of risk associated with them.
You have to take massive action because by not doing so you risk becoming stuck in an unfulfilling situation; that may lead to regret. Monfried realized this circumstance and left his good paying job at the legal photocopying business.
There are so many different tips out there when it comes to handling the media. From advice on the best way to create a contact list to writing tips for crafting a press release, there is no end to the different media-handling tactics out there.
When you possess leadership integrity, people trust your decisions. They understand you have a vision, and because of your positive influence they take ownership in the plan, the process and the product.
In the world of 18-hour workdays and frequent overnighters, it's easy to lose your emotional balance. While the startup world is still fairly quiet about emotional health, it's a topic that every entrepreneur needs to consider.
Josh Speyer is the CEO of Aerserv. And I love a CEO that is focused on the culture of the company he captains. Yes, revenue is an important indicator of the health of a company. But more importantly, the cultural health of an organization is a key indicator of its continued progress.
Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.
Last week, in a response to his ever-dwindling poll numbers several months into his lackluster campaign, presidential hopeful Jeb Bush actually declared on national TV, "I tell people I'm the tortoise in the race."
Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.
The world is becoming more transparent. Social media and review sites allow people to voice their opinions with a megaphone. As a result, the best talent and prospective clients won't want to do business with you if your business has a bad online reputation.