As technology advances, it's making it easier and easier to keep up with some of our favorite hobbies, such as reading. Even though books have become more accessible -- after all, you don't have to carry a paperback book around anymore -- Americans are not making time for reading.
There was a time when the internet highway wasn't clogged the way it is now. These days everyone has a website; even the family dog has a social media account to showcase his latest, greatest, doggy accomplishment.
In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy "junk" worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this?
Amazon Prime membership held steady in the March 2015 quarter. We think that the influx of new Amazon Prime members in the holiday quarter of 2014 included an unsurprising percentage of shoppers that did not continue their membership following their 30-day free trial.
Many parents think that as soon as their kids learn to read on their own, they no longer need to be read to. But kids still love it and benefit from it as they hear the rhythm of the language, learn correct pronunciation and get to relax and just take it all in.
Your Amazon ranking has nothing to do with sales. Although many authors are obsessed with it and like to send out mass e-mails to friends and family when the number drops, unfortunately, all your ranking means is that people are looking at your page.
After several years of deliberation, I finally purchased a Kindle. I now own my very own digital reading device which has all the books I can read on it. There's lots that's unsettling about the device, but that's not entirely bad -- just caused a bit soul searching.
Because the University of Wisconsin Press had done such a bang-up job on my memoir My Germany--which got me three different tours, two in Germany--I gave them Assault With a Deadly Lie, and the cover they came up with knocked me out. So I decided the older Nick Hoffman books needed a makeover.
Prime Membership Rises To 40 Million Higher-Spending US Members Amazon Visa Steady, While Amazon Electronics Sales Uneven Consumer Intelligence Rese...
I love magazines, which is why I am alarmed and dismayed by the fact that they're doomed. How do I know? I've read about it, of course. In magazines.
Since most books don't even earn out their advances (or in the case of self-published books their expenses), the focus shouldn't be on what it costs to produce an e-book but rather on the monetary value we as a culture place on the experience of a good read. For my own part, I think it's invaluable.
Next to the long and storied history of the print book, the eBook is still in early infancy, and that is what makes it so fascinating to study. In the coming years, the content and context of eReading are certain to evolve greatly.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
I don't want my new relationship with a book, with all its promise of knowledge and thrills and emotions, to start with the action. I want that slow build of courtship that leads to longer and deeper satisfaction, which only a few "get-to-know-you" pages can supply.
Hanukkah is here, and it's just a few days left before Christmas --- you're running out of time to get this perfect gift, everybody! But there are still plenty of options to find that perfect item.