Customers want to feel that they are making a positive difference in the world. Giving a gift that "gives" even more than the actual item makes both the gift's giver and receiver feel a part of something greater.
If you're going to shop on Friday, why not choose quality, craftsmanship and durability over cheap, imported and disposable. It's clear by now that our relationship to fashion has some dangerous implications, but we can all start creating a solution in the way that we shop this holiday season.
The industry giants have dedicated millions of dollars to massive PR campaigns, going so far as to launch "conscious collections" and donate proceeds to worthy causes. Yet despite these efforts, the truth remains -- fashion is one of the dirtiest industries in the world.
In an arena long defined by unrestrained spending on diamonds, designer dresses and exclusive resorts, the idea of "luxury" is being revised by none other than the United Nations. Who'd have imagined it?