Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.
In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...
Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...
So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.
There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.
STEM is indeed critical for American economic competitiveness and progress. So naturally you'd expect that STEM subjects would be among the best researched of all, right?
Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...
By breaking outside of the traditional classroom environment, teachers can help new lessons and new leaders emerge.
A struggle I have with trying to learn science as an adult is that it's often a solitary activity. Working in a children's museum, I'm constantly trying to promote interactive science experiences for kids, but outside museums I haven't found consistent hands-on opportunities for adults to deepen my understanding of science.
Now that Ebola is here, it has captured the attention it arguably deserved from us long ago. The latest news is that the patient first diagnosed in the U.S. is in critical condition, and receiving experimental therapy. Lapses in our public health system have been acknowledged, and a scramble to contain the damage, and prevent spread, are playing out as we look on, and worry.
In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...
Jonathan and Jesse have co-authored The Golem of Hollywood, a crime novel with elements of myth and the supernatural.
The fundamental ethos of natural selection dictates that species optimally adapt to a given environment over time. If the environment during a given time is unlike the environment that the species adapted to, the species is considered mismatched, in that its traits are no longer optimal for that environment.
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.
In a recent New York Times op-ed, evolutionary biologist David Barash recounts telling the undergraduates in his animal behavior class that evolutionary science has "demolished two previously potent pillars of religious faith and undermined belief in an omnipotent and omni-benevolent God." Barash's claims of demolition are more "op" than "ed," I'm afraid.
I'm all for development of superior machine intelligence that can help the world out with its brilliant analytical skills. But programming AI with mammalian ideas, modern-day philosophies, and the fallibilities of the human spirit is dangerous and will possibly lead to total chaos.