How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
It's still not entirely clear why Neanderthals died out. They might have been simply absorbed through interbreeding. They might not have had sufficient numbers to compete for scarce resources. Or perhaps it had something to do with climate.
IN TODAY'S RADIO REPORT: Obama's big move to cut methane emissions - but there's a catch; West Virginia and the fight for science in science textbooks; Good news and bad news on sea level rise.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.
It also discusses the future of beauty as we progress into a more technologically advanced and digital world. Here's the condensed version of the second half of the speech.
Before Napoleon went into forced retirement on St. Helena, courtesy of the British and Prussians who kicked his arse at the battle of Waterloo, several other historical figures set foot on this remote rock lost in the South Atlantic, 1,200 miles from Africa and 2,000 miles from Brazil.
Some places have one season, and others all four, but there's almost no place on Earth that cycles through them on a daily basis. This is the magic of Patagonia.
How could an educated citizen of the 21st century ever reach the conclusion that a saber-toothed cat or Tyrannosaurus rex preferred eating fruit over flesh?
That first Christmas was a precursor to the science-fiction convention used over and over again in Doctor Who, Star Trek and every "galaxy far, far away" -- a "rip in the time-space continuum" -- as infinity takes on finitude, as the creator of the stars embraces a body made of stardust. Flesh and blood, this earthy God.
Can we even really imagine a world at peace? Can we even imagine seeing one another past the primitive veil of xenophobia, and perceiving the family resemblance? Can we imagine a world where we pull on the common bond of our humanity, and it never breaks?
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
Mindfulness is a popular word all of a sudden, but it's really important to understand that it's not a "thing." It's not a product, gimmick or concept...
I realized that, as women, our first instinct is to personalize the best qualities of another female upon ourselves; we "wish" we had the lips of Angelina Jolie and the eyes of Megan Fox. This, in turn, leads us to neglect the beauty we already possess.