People who sell dangerous products have always endured a conflict. As global brands, they must weigh conscience with commerce. Efforts to keep people safe must be seriously undertaken, otherwise it is superficially selective in social good.
It is often because of fear of the unknown, the apprehension from change, anxiety of meandering into something unfamiliar or new that we tend to stick to our "known spaces." But whether we like it or not; the world around us is constantly evolving, seasons are changing and so must we.
Summer is well on its way in Italy. It's 6:30 a.m. The sand is still cool under my feet and the sun has almost finished rising behind the stillness of the Adriatic sea. The breeze carries the scent of oleanders, pine trees and magnolias.
As we have seen with other issues like drunk driving and tobacco, humor can be an important, if not essential tool to call attention to the most serious of issues, and there are few issues as serious as unsafe access to guns in the home.
Do what you say you are going to do. If things have changed and you are moving in a different direction, be honest and clear with others. Be reliable and consistent. Admit when you are wrong. Apologize and make amends as needed.