I grew up with a habitual overclaimer. He wildly exaggerated his expertise, at times claiming knowledge of things he couldn't possibly know -- people, events, ideas that simply do not exist. We're all familiar with these people who feel the need to overestimate what they know about the world. What underlies such assertions of impossible knowledge?
Faced with the daily task of deciding everything -- from what social media buttons should be above the fold on our home web page to who we should invite to the Friday meeting -- there are some ways we small business owners can maximize our power to choose while protecting our brain's much-needed mojo.