Here is a clear plea, written in legible 12-point type, from middle-aged women to package designers. Increase the size of the print on your products because our eyesight is weaker, our patience is shorter, and our brand loyalty is volatile. Give us big type or skip the hype because we're not buying it anymore.
Estimates for those who can have their vision restored with a pair of eyeglasses range from 500M to 1 billion. The vast majority simply do not have access to affordable glasses. Having seen the depth and persistence of the market failure to deliver this simple tool, I decided to do something about it.