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Facebook Marketing

It's Not Facebook, It's You: Social Media for Business

Casey Cavanagh | Posted 05.13.2015 | Business
Casey Cavanagh

The problem many business owners face is not that Facebook and other platforms are ineffective -- just that, typically, their approach to it is. It isn't enough to create a Facebook page, schedule posts, sit back and hope the following comes.

Facebook Marketing: Six Steps to Success

John Bowen | Posted 05.12.2015 | Small Business
John Bowen

I'd guess that nearly all of us use Facebook to share pictures, interesting articles and other personal items of interest. But are you also using it to generate a steady stream of ideal clients to your business? If so, are you making the right moves to maximize the enormous benefits that Facebook can bring to your company?

Advanced Facebook Marketing: Curaytor #WaterCooler Style

Irina Jordan | Posted 06.15.2015 | Small Business
Irina Jordan

Curaytor's Chris Smith and Jimmy Mackin are masters of Facebook and know how to successfully promote their business and their clients' businesses on the hugely popular social media platform.

How to Spruce Up Your Facebook Page in Less Than 15 Minutes

John Haydon | Posted 06.07.2015 | Small Business
John Haydon

If you're like most nonprofit marketing professionals, you already have way too much on your plate. You just can't spend hours preparing your Facebook presence. The good news is that you only need a few minutes to get your Facebook page ready for primetime.

3 Things Marketers Need to Know About the Upcoming Changes to Facebook's News Feed

Tania Yuki | Posted 01.20.2015 | Business
Tania Yuki

Without valuable, relevant and entertaining content to compliment the core "friend and family" experience on the platform, Facebook loses much of its value to the consumer and runs the risk of harming the user experience.

5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

N. Kimron Corion | Posted 11.30.2014 | Business
N. Kimron Corion

I recently had a client who I was consulting and one of the things he was working on was setting up his Facebook page and generating traffic. He decid...

WATCH: Is Facebook Advertising Worth the Money?

Shawn Amos | Posted 04.20.2014 | Technology
Shawn Amos

Why does it matter if a bunch of your fans are fake? Because they don't interact with your Page, and that interaction is one way that Facebook's notorious newsfeed algorithm determines who sees your post.

13 Startup Founders Share Their Secrets for Driving Pageviews from Facebook

Danny Wong | Posted 02.10.2014 | Business
Danny Wong

Last month, Twitter had a wildly successful IPO but a recent report from Shareaholic shows Facebook is really where it's at (at least for website owne...

How to Use Facebook Graph and Interests Lists for Content Marketing

John Haydon | Posted 02.02.2014 | Business
John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists.

How to Hack Facebook Graph and Facebook Interests Lists for Content Marketing

John Haydon | Posted 01.23.2014 | Small Business
John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests list.

3 Reasons Why Jon Acuff's Start Experiment Was Awesome Online Community Building

Cat Knarr | Posted 10.15.2013 | Business
Cat Knarr

Conversation from the independent Start Experiment site, Something awesome happened when bestselling business author Jon Acuff bu...

Where's the Community in a Platform?

Tomos Evans | Posted 11.11.2013 | Technology
Tomos Evans

By playing to a select audience of paying advertisers, Facebook is undervaluing their true strength: a membership of over one billion individuals.

Facebook Object Debugger Is a Blogger's Best Friend

Chris Abraham | Posted 09.23.2013 | Technology
Chris Abraham

If you're a blogger, content-marketer, community-manager, website admin, online writer, site-owner, or online editor, I am sure you've had the experience of your share of Facebook breaking.

Facebook Is Radically Changing Its Most Annoying Feature

Reuters | Alexei Oreskovic | Posted 08.07.2013 | Technology

By Alexei Oreskovic SAN FRANCISCO, June 6 (Reuters) - Facebook Inc is eliminating various types of advertisements on i...

Do Authors Really Need a Facebook Page?

Anne Hill | Posted 04.23.2013 | Books
Anne Hill

Of all the social media platforms, Facebook seems to cause authors the most consternation.

Graph Search Optimization: What Facebook's Social Search Means for Brands

Max Gladwell | Posted 04.01.2013 | Technology
Max Gladwell

With the introduction of Facebook Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head. Which is to say that the value of marketing on Facebook is about to shift dramatically from the brand level to the local level.

Facebook for Retail Marketing: 3 Common Misperceptions

Andrew Cherwenka | Posted 02.11.2013 | Business
Andrew Cherwenka

Facebook represents far more to retailers than just a room full of distracted fans. With the right technology and execution it can become a rich source of direct, revenue-generating connections.

Five Top Reasons Why Marketers Fail on Facebook

John Haydon | Posted 01.19.2013 | Technology
John Haydon

What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.

Five Ways Small Businesses Can Make the Most of Facebook

Brian Honigman | Posted 12.19.2012 | Small Business
Brian Honigman

Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.

Facebook Marketing Tips for Small Business

Melinda Emerson | Posted 12.16.2012 | Small Business
Melinda Emerson

The popular platform has spawned millions of tools that make it possible to reach further with Facebook. However, if you really want your small business to benefit from Facebook, you must engage and encourage participation from your audience.

Don't Even Think About Making This Facebook Mistake

The Huffington Post | Nate C. Hindman | Posted 10.02.2012 | Small Business

Wednesday is the worst day of the week to advertise on Facebook, while Saturday and Sunday are the best, according to a new report analyzing user acti...

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

Thanksgiving's Going To Be Awkward For The Zuckerberg Family

The Huffington Post | Britney Fitzgerald | Posted 08.01.2012 | Technology

Talk about sibling rivalry. Google recently acquired Wildfire Interactive Inc., an advertising startup that specializes in working with social netw...

How to Increase the ROI of Social Media Marketing

Jennifer Nagy | Posted 09.25.2012 | Small Business
Jennifer Nagy

If you're like most people, social media outreach eventually becomes a lower priority because it doesn't directly generate revenue. Well, no longer!

How to Use Your Personal Facebook Profile as a Marketing Tool

Penny C. Sansevieri | Posted 09.23.2012 | Technology
Penny C. Sansevieri

What I'm going to talk about, largely, is segmenting information out because that's the only and best way to capture some additional people to your message, and perhaps also fans to your Fan Page.