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Fashion Brands

20 Fashion Brands You Might Be Mispronouncing

PureWow | Posted 02.02.2017 | Style

Fancy French designers: You expect them to throw you for a loop. But when some of your shopping-mall staples (like Uniqlo and Zara) betray you with an...

4 Ways to Tell Your Fashion Brand Story

Dorit Sasson | Posted 03.23.2017 | Style
Dorit Sasson

These are just some ways to tell your brand story. Of course, your website, logo, colors and design support your online person and brand image. The key is being able to manipulate these visual elements to help tell the right story.

#LiterarySwag Movement Makes It Stylish To Read Books

The Huffington Post | Julee Wilson | Posted 11.02.2015 | Style

Though he might not consider himself a street style photographer, Yahdon Israel has captured a compelling collection of images of folks rocking an acc...

You'll Never Guess The Most Instagrammed Fashion Brand

The Huffington Post | Julee Wilson | Posted 09.10.2015 | Style

Instagram isn't only just a tool to show our friends -- and sometimes complete strangers -- all the fabulous things we're doing. It's also a big busin...

5 Old-School Brands With Totally New Looks

Refinery29 | Leeann Duggan | Posted 09.28.2014 | Style

Sure, we love the trendy, new brands on the block, but we're far from fickle. Which is why we're thrilled whenever one of our old-school fashion favor...

Birth, Death and the Resurrection of a Brand: How Is That Possible?

Franca Sozzani | Posted 02.09.2013 | Style
Franca Sozzani

This is true success. Not being only the trend du jour, like it happened during the '80s, but becoming an established product, a symbol of quality and creativity.


Kara King | Posted 12.31.2012 | Teen
Kara King

Don't be identified by "who" you are wearing, but for where you go and what you do with that outfit.

Fashion Brands: Stir the Pot, Or Get Burned

Joah Spearman | Posted 10.01.2011 | Style
Joah Spearman

Fashion brand managers and designers, both established and emerging, should take heed. Your customers are changing their decision making patterns more quickly than you are changing your sales and marketing models.