The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?
Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.
One of the hardest parts of preparing an article, and I think most writers will agree with me here, is getting the beginning just right. What's the right "point of entry" to the subject being discussed? What aspect of it should you address first?
I don't know where I first saw the photographs. I don't remember if it was in a book, or a magazine, or maybe even online. I'm pretty sure I saw the s...
Everyone's favorite multi-platform professor, Bill Nye the Science Guy, streams into What's Trending via Google+ Hangout to discuss evolution, climate change, online learning and much more.
You argue that the money spent on Mars should be spent on us. But spending money on Mars is spending money on us. I see you as a hero but hope you will see Mars in a new light, one of options and chances for humanity.
Science is essential to the development of technology and medicine and the advancement of our society -- and religion has been a cornerstone of civilisation for millennia. It is incredibly unimaginative to believe that we can only reap the benefits of one at the expense of the other.
This question originally appeared on Quora. By Rober...
This question originally appeared on Quora. Answer by Abdullah Aloğlu, Aviation/Space Enthusiast First of all, it wasn't an effortless jump....
Fear is loud and powerful. In order to continue, Baumgardner needed to turn down fear's volume and increase the volume of reason. Gervais did this through helping Baumgardner speak over his fear with positive self-talk.
By Diane Murphy Diane Murphy leads Communications at Singularity University. She is President of the Aquarius Group, a Trustee of the X PRIZE Foundati...
To do what they do, they must vanquish fear, build tremendous reserves of patience and remain undaunted by failure. But what else could these people have done with their unassailable talents?
One can be sure that both President Obama and Mitt Romney will reference Felix Baumgartner's historic leap from the edge of space.
"At about 90,000 feet, I reached more than 600 miles per hour. The altimeter on my wrist was unwinding very rapidly, but there was no sense of speed."
This is truly record-breaking at its most courageous and the two men chasing this moment of wonder should be applauded and celebrated. This is the stuff legends are made of; this is how history is made and records are broken.
Preparing for one's first skydive was a daunting proposition...once upon a time.