You have everything in place. Your opt in funnel is up running like a well oiled machine. People are joining to your list. The Call To Action to book a Strategy Call at the end of your email series is a no-brainer. Bam! Before you know it you have a "Sales" Call booked. It's the moment you've been waiting for - an opportunity to turn a potential client into a paying client.
Yes, that's right, you read it correctly. I stopped caring how arrogant or controversial I sound. This is what I want, or rather what I don't want. I'm a woman entrepreneur and since the start of my jewelry brand Lucid New York in 2004, I've been constantly offered unasked for advice on how I can grow my business.
Long story short? I had a baby. I spent six blissful months at home with her. I returned to work. I hated it and cried myself to sleep every single night. I became a stay-at-home mom again. I built my own business from my home office. Which propelled me back into full-time working mom mode more quickly than you can say "there are not enough hours in the day."
In addition to being one of the youngest female entrepreneurs in Pakistan, Shama has also had an impressive career in the financial industry, working for big names such as Goldman Sachs and Morgan Stanley. Shama's last stint in finance was the CEO and founder of Aligned Independent Advisors, a boutique independent advisory firm on Wall Street.
The pop culture news cycle continues to explode around the most recent Taylor Swift breakup, with analysis of every minute detail connected to the deleted Instagram posts, the rescinded amicable breakup tweet by Calvin Harris, her meeting with Tom Hiddleston's mom, and more. It's an old plot line with new characters and one that I'm tired of seeing play out in the media.
"Unicorn" is the phrase of the day in Silicon Valley, Silicon Alley, or anywhere in between where you choose to launch your startup. Everyone wants to be a billion-dollar company, to be the envy of investors who took a pass, fellow startups who got bigger headlines, and legacy players who are too stuck in their ways to evolve their industry.
During one of my podcasts, Hit the Mic with The Stacey Harris, I was talking to my audience about hiring social media managers. Following that episode I received a lot of questions about specifically hiring someone to help with Facebook Ads