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Focus Groups

For Politically Discordant Couples, This Election Is A 'Trainwreck'

The Huffington Post | Ariel Edwards-Levy | Posted 11.07.2016 | Politics

If Donald Trump wins the presidential election, he’ll keep the country safe and improve the economy, Kyler, a North Carolina father of two, told a f...

The Many Faces In My Shirt - Measuring Impact In The Indian Textile Industry

Trevor Waldock | Posted 08.10.2016 | Impact
Trevor Waldock

I travelled from working in Kenya to arrive in India last Saturday with my new shirt bought for this trip. Seemingly made to perfection for a leading UK retailer, I took it out of its packet and put it on.

HUFFPOLLSTER: Ted Cruz Is Now An Establishment Candidate To Most GOP Voters

The Huffington Post | Natalie Jackson | Posted 01.05.2017 | Politics

Republicans no longer think of Ted Cruz as an outsider. Latinos are eager to take to the polls to vote against Donald Trump in 2016. And Trump support...

Understanding Group Dynamics at Work

Anurag Harsh | Posted 04.19.2016 | Business
Anurag Harsh

A saving grace of group dynamics is that the longer a group stays together, the longer the people in it begin to think similarly, act similarly, and live similarly. That's referred to as social cohesion, and that cohesion is the stuff of culture.

Focus Groups And Instant Polls Won't Tell You Who 'Won' The Debate

The Huffington Post | Ariel Edwards-Levy | Posted 10.28.2015 | Politics

If you’re looking forward to finding out who "won" the GOP debate just minutes or hours after it ends on Wednesday night, you'd probably be better o...

An Interview With School of Visual Arts' Creativity Master Richard Wilde on His New Book, The Process: A New Foundation in Art and Design

Christopher Lee Nutter | Posted 07.29.2016 | Arts
Christopher Lee Nutter

Disruptive ideas. Innovation. Creativity. These buzz words drive the conversations in branding, business, visual design and the arts. And all three boil down to the same pressing question -- how do you create something new?

The Marriage Movement's Secret Weapon: Radical Cooperation

Thalia Zepatos | Posted 06.25.2016 | Politics
Thalia Zepatos

There is no doubt in our minds that we would not be where we are today if so many organizations hadn't decided to put aside proprietary rules and treat each other not as competitors for donors, credit, or a scoop but rather as partners in a single mission--one that we could only win by working together.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

Want to Be Starting Something?

Zain | Posted 07.07.2014 | Healthy Living

I get so excited by the potential magnitude of an idea that I get lost in it. This is what usually stops me from starting anything. There's the fear of failing: It won't work out or it won't matter. But, there's also the fear of success, which is really the fear of impending and inevitable failure.

Market Research on a Budget

John Lusk | Posted 03.03.2014 | Small Business
John Lusk

Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.

From Welfare to Work: What Americans Are Saying About Government's Role in Helping the Neediest

John Murray | Posted 11.18.2013 | Politics
John Murray

How do middle-class Americans feel about the Obama administration's record of emphasizing government programs over job-creation while much of the coun...

Jay-Z and Samsung Are Not the NSA

Nicholas Mennuti | Posted 09.09.2013 | Media
Nicholas Mennuti

The Samsung App and the NSA snooping are in no way commensurate sins. The government is spending your money -- confiscated through ever-rising taxes -- to pay private contractors and the NSA to harvest your data for its own personal use.

Interviewing Users: An Interview with Steve Portigal

Phil Simon | Posted 08.26.2013 | Books
Phil Simon

I've done hundreds of interviews in my life. I've interviewed people as part of the recruiting process and a bunch as they walked out the door. I've i...

The Day They Focus Grouped Picasso

Michael Rosenblum | Posted 03.27.2013 | TV
Michael Rosenblum

Why do we, despite the billions of dollars spent on TV and the billions of hours devoted to it, continue to produce garbage? Because creativity requires a personal vision.

Unfocused Groups

Jim Worth | Posted 10.31.2012 | Politics
Jim Worth

After each debate, focus groups created more questions than answers! Television has gravitated to the use of focus groups -- gatherings of undecided ...

Forget Undecided Voters: They're Idiots

John Blumenthal | Posted 12.17.2012 | Comedy
John Blumenthal

You see them on CNN focus groups every election year, ordinary-looking Americans of average intelligence who have made only one decision in their live...

Hey, CNN: I'll Analyze My Own Debate Perceptions, Thank You

Sam Sommers | Posted 12.03.2012 | TV
Sam Sommers

Sure, debate spin has always been ridiculous, but now we don't even have to wait until the debate's over to have other people tell us what to think. If having ratings on the screen during the debate sounds like a psychological experiment on conformity, that's because it basically is.

New Business Startup? Think Like a Rock Star

Omar Kattan | Posted 11.14.2012 | Small Business
Omar Kattan

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here's how.

Finally, The Truth About Focus Groups!

Sandy Thompson | Posted 09.29.2012 | Media
Sandy Thompson

Instead of focus groups, we're letting relationships drive our research. If you want someone to tell you what she really thinks about how she looks and how she feels about getting older--or anything else that matters--you need to get to know her first.

Design by Committee Is Dangerous: How Too Much Input Can Kill Any Good Idea

Matt Cohen | Posted 12.04.2011 | Comedy
Matt Cohen

If you ever work as part of a committee, team, or task force, you may want to circulate the following case study:2011-10-04-carpull.jpg

When's the Best Time to Create a New Culture?

Susan Seitel | Posted 12.03.2011 | Business
Susan Seitel

We've been concentrating lately on figuring out the best way to beat tough times. And suddenly it's gotten crystal clear. This is the time for transfo...

Swing Women Voters & The Midterms

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

As we hurtle toward the midterms, campaign-watchers are beginning to speculate whether women hold the key to the next House majority. Recent press st...

A Message That Actually Works

Mike Lux | Posted 05.25.2011 | Politics
Mike Lux

This memo ranks right near the top of being one of the most important that I have ever seen, because it definitively lays out a strategy for Democrats, even at this late date, to make these elections far more competitive.

Rachel Maddow Takes Us Back to the Future

Leslie Griffith | Posted 05.25.2011 | Media
Leslie Griffith

Sometime during the 80s, "sex sells" crept in from the dark corners of advertising and into the bright lights of the newsroom. Maybe sex sells some things, but smart sells the news.

Never Again! No More Focus Groups Please!

Linda Bergthold | Posted 05.25.2011 | Politics
Linda Bergthold

As we watch the debates on CNN, we too are influenced by the response lines, and after the debate is over, the influence of these small groups increases disproportionately.