As marketers, we can help alleviate some of this anxiety. We can educate, we can inform, and we can make the decision-making process easier. We can better understand our consumer's pain points, and engage with them on new levels. And we can even offer utility and technology to make people's lives easier and better.
True confession, I just wanted to write something that included the use of FOMO to prove to my millennial kids that dad is in fact hip. So, my job is done. While we are here, however, there are some points that can be made. In the social context, FOMO is a pervasive worry that others are enjoying experiences that you are not.
Looking back, 2015 was about moving away from materialism, and towards experientialism. I've spent a lot of time thinking about the trends that contributed to this shift and these led to 10 predictions for this coming year. Spoiler alert: 2016 could be the year you see your mom at Coachella, wake up more enlightened than dehydrated, and leave your wallet at home on purpose.