Your claims about being the best thing since sliced bread might get someone to buy your product or support your cause, but the experience must live up to the hype. Ask yourself whether you company or organization really does deliver on its promises.
A wallet is one of the most -- if not the most -- personal accessory you can have. The contents can be very telling about the owner's personality, values and financial state. Some people carry a well-stocked wallet, ensuring they're prepared for any scenario the day brings, while others opt to keep the contents to a minimum.
In the weeks leading up to the mother of all football events, the Super Bowl, there was no shortage of defining moments for me to tell my 13-year-old twin athletes: "Be humble -- first, last and always."
On Wednesday new Bears head coach John Fox and new GM Ryan Pace were repeatedly asked about the elephant in the room, but they remained non-committal to Cutler during their press conference.
For more insight into how marketing and IT can work together on data analytics, I spoke with Pat Nieser, senior corporate sales manager for the Cincinnati Bengals.
NBA All-Star Weekend is more than just a game and a few associated skills challenges. It celebrates the entire NBA culture, and that includes its charitable side.
What is it about professional competitors that seem to make so many set on self-destruction? After years of working out, training and imagining the big time, pro athletes often turn out to be their own worst opponent when it comes to enjoying a rewarding career.
The other night I put aside this pessimism as my eyes opened to some truly amazing stories of humanity in sports. If you want to see what is still great about athletes, just attend a local Hall of Fame induction ceremony.
After five years on the baseball beat Alison Gordon returned to real life and turned to fiction. She wrote murder mysteries set in the world of baseball and enjoyed considerable success. Sportsworld is now replete with women in all capacities and for that we owe a debt to Alison Gordon.
You have to admit, the fourth quarter of Super Bowl XLIX was packed with galvanizing on-field action. As the action heated up, many of the fans in the stadium put away their mobile phones.
In sports, we all love the "old days." Especially the ones that are a part of our childhood. They are not only memories, but feelings. The feelings make the memory that much larger than life. Sports is one of the only places where that can happen.
I may not be a big fan of Johnny Manziel on the field, but I am cheering for everything he is going through right now off the field.
To secure a conviction, it requires proof that Hernandez knowingly participated in the crime with the requisite mental state required of first-degree murder. There's the ruse that may or may not make Hernandez a free man once again.
As marketers, the results of our team's work can also vary in degrees of importance. Your marketing team must know their roles and why they are important for each and every initiative they are working on.
It's still possible that in the not-too-distant future, football will head over the cliff and begin its slow descent. Like empires and powerful civilizations, no industry or professional sport is immune from the vagaries of excess and overreach.
Two NFL rookies dominated sports news last week. On Sunday, New England Patriot Malcom Butler intercepted Russell Wilson's pass and helped deliver the Super Bowl to his team.