The rapidly changing face of communications is daunting. No one wants to miss out on the latest piece of popular technology, but the race to be first can be a pitfall. Business leaders have to realize that their audience is consuming a wider array of media than ever before, and it's the message, not how they consume their news that makes the difference.
I love it, but it's also harder than it looks. As someone who loves movies and loves talking about movies, it's amazing to be get paid to watch films and then tell you what I think about them. Some of my earliest memories of and contact with films was via Roger Ebert and the shows "Sneak Previews" and "At the Movies," and I never would've guessed that I'd be doing it myself some day.