Why are we facing so much ambivalence when so much is at stake? One painful answer is that we have a status quo presidential candidate who seems to be both unexciting and inevitable, while the other is "unpopular" among the intelligentsia and "politically correct" for putting everything we value at risk, including human dignity itself.
Recently my wife and I decided to embark on a slow-travel journey around the world with our 2 young sons, aged 3 and 1. Most people think we're crazy for taking such a "risk" and doing something so unconventional. We think most people are crazy for wasting most of their lives hating work, hating their commute, and never doing anything that satisfies their deepest desires and values.
If you are committed to build profitable business around certain niche and to impact potential buyers with content and value, your strategy may be to focus on targeting influential individuals i.e. influencers instead of entire marketing segment. Another option can be that with your blog, software, information products or other goods you become an influencer yourself.