It is very important to not only keep close relationships with your current clients, but also find ways to attract new ones. Having too many clients is a good problem to have, you can always find ways to serve each in a timely manner without hindering any relationships. However, if you are struggling to stay busy and need to attract more clients there are plenty of tricks and tips to get you started on the right path. Here are four simple ways to attract new clients.
Seth Godin recently re-published a blog post about the fundamental difference between a freelancer and an entrepreneur. His core thesis is that entrepreneurs create scalable organizations that print money, while freelancers simply exchange their time for money. While we agree with many of the differences he's highlighted, we also think the analysis is much too simplistic.
The reason people succumb to letting others pick their brain for free for so long is usually because they haven't owned how good they are at what they do. At least not yet. That's why whenever someone asks to pick your brain or grab a coffee you do it with no questions asked. After all, you're being nice and it's not like you're an official coach or consultant, right?