Marketers were out in force again this year, competing in a noisier than ever atmosphere. But for me, the brands who "won" SXSW were the ones who cut through the noise by telling their brand stories in the most actionable way possible.
GE has probably avoided paying its fair share of taxes in a "legal" way -- if the word "legal" can be used to describe a system where corporations pay for the privilege of influencing politicians to bend the law in their favor.
Boards are biased, too like-minded, made up of friends who are typically cronies uncomfortable with conflict. Worse still, in most of our leading corporations today, the positions of Chairman and CEO are held by the same person.
Augmented reality. The term still sounds futuristic, but the applications, like Yelp's Monocle, are already sitting in our pockets. But there are three particular uses of augmented reality that struck me as more substance, and social change.
Even in the midst of the worst recession since the 1930s, the trend to electric cars and plug-in hybrid is growing stronger. While the market is not yet flooded with plug-in electric cars, manufacturers are accelerating their design, development and production.
Innovators find each other and accomplish great things with a little help from their friends. And it should be remembered that eco-innovation doesn't live within borders, and that this is just the beginning.