As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
When it comes to gift buying for kids -- at Hanukkah, Christmas or birthdays -- I'm an advocate for giving a child something they really want. In other words, gifts are supposed to add to a child's happiness. And my emphasis here is on the stand-alone word "child's," with no gender-labeling modifiers.