Public health and nutrition dialogues need clear, explicit messages. Naturally-occurring sugars and added sugars are very different animals. The same goes for processed foods. How is it that a national nutrition organization can simply choose not to recognize that cooking a pot of oatmeal is vastly different from making a Three Musketeers bar in a processing plant?
You need to know that palm oil, derived from the fruit of the oil palm tree, is a sought-after ingredient for thousands of products from snack foods to shampoo. Its versatility and low cost have made it the most widely used vegetable oil in the world. But, so far, palm oil's popularity has come at a terrible price.
Truly unprocessed food doesn't need to toot its own horn with meaningless call outs and claims, nor is it composed of a litany of ingredients, including artificial flavoring and neon-bright dyes. Above all, remember: The front of a product's packaging is pure marketing -- ingredient lists tell the true tale.
Some argue that as long as we are up against such powerful forces, why not use cartoon characters to get kids to eat their veggies? But let's not confuse well-meaning adults trying to get kids to eat right with multi-national corporations targeting children to hook them on a lifetime of consumerism.