As the Rio 2016 and the Games of the XXXI Olympiad come to an end, Twitter has become a major platform for how sporting events, governing bodies and associations, and professional athletes engage and enhance the experience of such spectacles.
I couldn't let too much more time pass before I gave my thoughts on the NBA Finals. The sound defensive play of the Cavs to compliment their outstanding work on the other side of the ball helped them pull off history against the Golden State Warriors.
In the short run, the NBA may have made more money. But in the absence of a once-in-a-generation fair game between the Cavaliers and the Warriors, the NBA may well lose money, viewers, and loyalty in the long run.
Long ago, Public Enemy penned the lyric "Don't believe the hype". It was a lesson lost on a confused Warrior fan base whose pre-fab narrative is "Everything has changed, it's a completely new era." The Cavs successfully proved otherwise.
Life is going pretty well for both Lebron and Steph. While living in two very different worlds both of these talented basketball stars have now garnered the attention of the entire world and there is no denying either of their talents.