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Goldieblox

How to Engineer a Lady MacGyver

Samara Bay | Posted 07.30.2015 | Impact
Samara Bay

Hollywood's quintessential TV show engineer - who was somehow both an 80's everyman complete with feathered haircut and also an action hero possessed of a profound understanding of the pure sciences - was Angus MacGyver.

Progressive and Inspirational Advertisements From Over the Years

Taylor Griffith | Posted 07.22.2015 | College
Taylor Griffith

The media holds a large influence over our culture and society. Not only does it provide entertainment and advertisement, but it also acts as a reflection of our values, beliefs, and self-understanding.

Meet the Entrepreneur Who's Designing Her Company as a Work of Art

Melissa Jun Rowley | Posted 06.20.2015 | Technology
Melissa Jun Rowley

In today's modern entrepreneurial ecosystem where a number of over-worked, hyper-functioning people don't take time to smell the roses, viewing one's business as a work of art may be the answer to visionary commitment. This approach is what keeps Bethany Kolby, CEO of the London-based creator of educational DIY kits, Technology Will Save Us (TWSU), happily on point.

Why I Participated in Bizwomen Mentoring Monday

Lisa Abeyta | Posted 05.31.2015 | Impact
Lisa Abeyta

I can't remember exactly when it started, but at some point this last year, I started receiving emails from complete strangers who hoped that somehow a few moments of my time might help them with the next step towards their own dreams and goals.

Finding My Wings: How I Learned to Believe in Myself

Lisa Abeyta | Posted 03.29.2015 | Small Business
Lisa Abeyta

For me, this sense of belonging, of coming home when I visit New York has always been a bit confusing for me. But in that moment, standing beside my husband, with whom I have not only shared the past 26 years of my life, but who has also been my biggest champion, I finally understood.

8 Girl Power Apps for Young Kids

Common Sense Media | Posted 03.18.2015 | Parents
Common Sense Media

All kids need exposure to media that's not sexualized, stereotypical or gendered. But apps that are specifically designed to avoid these messages are particularly good for girls because they open new doors that have often been out of reach.

GoldieBlox Video Tells Parents To Encourage Daughters To Take Risks, Not Fear Failure

The Huffington Post | Caroline Bologna | Posted 12.17.2014 | Parents

GoldieBlox, the construction toy company that aims to inspire future female engineers, has included empowering music for girls in their past commercia...

The Problem With the New Goldieblox Ad

Sisterhood of the Sensible Moms | Posted 01.11.2015 | Parents
Sisterhood of the Sensible Moms

I want to live in a world where wearing lip gloss and understanding quantum physics is not mutually exclusive. I want it to be normal for baking and welding to coexist on a hobby list. I want women to feel like they can leave the house without makeup, but if they choose to wear stilettos, they aren't lowering their IQs.

Watch These Girls Smash The Idea That 'Beauty Is Perfection'

The Huffington Post | Jessica Samakow | Posted 11.06.2014 | Parents

GoldieBlox, the toy company on a mission to get girls building is kicking off the holiday season with a new powerful commercial. As AdWeek points o...

'This Is Your Brain On Princess'

The Huffington Post | Mandy Velez | Posted 04.08.2014 | Parents

Now that their lawsuit with the Beastie Boys has been settled, Goldieblox is back to making kick-butt ads to spark girls' interest in engineering. And...

Building Our Future: Top Toys That Empower Young Girls

Laurie Schacht | Posted 05.20.2014 | Parents
Laurie Schacht

Toys help kids discover who they are and introduce the choices they can make at a young age. This year, girl empowerment is a big trend. While I thought there were a lot of toy companies making it happen for girls, there's really just a handful -- but it's a handful that will make a difference.

GoldieBlox To Apologize For Beastie Boys Debacle

The Huffington Post | Lydia O'Connor | Posted 03.18.2014 | Parents

In an end to one of the biggest intellectual property battles of last year, the Beastie Boys have settled a back-and-forth legal battle with GoldieBlo...

Goldieblox: On A Mission To Inspire the Next Generation of Innovators

HuffPost Live | Posted 03.11.2014 | HuffPost Live 321

A paltry 13 percent of engineers are women, but Goldieblox is on a mission to change that through a series of books and toys designed with girls in mi...

Women in Business: Q&A with Michelle Lam, Founder & CEO of True&Co.

Laura Dunn | Posted 05.05.2014 | Business
Laura Dunn

Michelle Lam is the Founder and CEO of True&Co., the most intimate online shopping experience, fitting women into the perfect bra online with no fitti...

Top 5 Toys Beyond Goldiblox

Jamie Davis Smith | Posted 04.21.2014 | Parents
Jamie Davis Smith

Many toys, some classic and some new, can help girls develop an interest in STEM early on. Although my daughter has been known to play with them wearing pink from head-to-toe and sometimes in a tutu, they do not pander to the belief that our girls will only play with toys in pink, pastels, or that feature princesses.

GoldieBlox Super Bowl Ad Shows Girls Can Do Anything

The Huffington Post | Cavan Sieczkowski | Posted 02.03.2014 | Parents

The Super Bowl may have had its fair share of noteworthy commercials, but the GoldieBlox spot definitely won big in the ad game. GoldieBlox is a t...

Just How Sexist Were This Year's Super Bowl Ads?

The Huffington Post | Nina Bahadur | Posted 02.03.2014 | Women

Watching the Super Bowl is just as much about the ads as it is about football. And given that the outcome of last night's game was pretty clear from h...

Super Bowl Promotes Female Entrepreneurs On TV's Biggest Stage

Sandy Marshall | Posted 04.05.2014 | Women
Sandy Marshall

In a sea of some of the year's best commercials created by some of the world's biggest brands (almost all led by men), GoldieBlox was founded and is run by a female entrepreneur. And the ad was voted in by a popular vote.

This Small Business Will Be Getting A Free Ad At The Super Bowl

AP | By JOYCE M. ROSENBERG | Posted 04.01.2014 | Small Business

A small business that makes toys for girls will have its 30 seconds in the spotlight during the Super Bowl. GoldieBlox will appear in a...

6 Smart Toys Your Kids Will Love

Sandra Shpilberg | Posted 03.11.2014 | Parents
Sandra Shpilberg

Does the toy stimulate STEM (Science, Technology, Engineering and Math) exposure, concepts or related curiosity?

Beastie Boys Slam Toy Company With Lawsuit

The Huffington Post | Lydia O'Connor | Posted 01.23.2014 | Parents

Excitement over toy company GoldieBlox’s girl power message is getting buried by its escalating legal battle with the Beastie Boys, whose song “Gi...

Take Off the Pink Goggles and Don't Underestimate Your Girly-Girl

Jamie Davis Smith | Posted 02.08.2014 | Parents
Jamie Davis Smith

Don't underestimate your girly-girl and think she's so narrow minded that she won't be interested in science, math, technology, engineering, or pirates unless they are presented covered in pink. Give your girly-girl some credit and the opportunity to move beyond girl toys.

Proof The Media Failed Women This Year

Posted 12.10.2013 | Women

It's been quite the year for women in the media. Some things, like the popularity of "Orange Is The New Black" and Sweden's new film rating system...

GoldieBlox Pulls Beastie Boys Song From Hugely Popular Video

The Huffington Post | Benjamin Hart | Posted 11.27.2013 | Parents

The much-buzzed copyright battle between GoldieBlox and The Beastie Boys could soon be over. On Wednesday, GoldieBlox founder and CEO Debbie Sterli...

STEM Sells: Getting the Female Perspective on Math

John K. Herr | Posted 01.27.2014 | Comedy
John K. Herr

Testing must be made relevant to the everyday lives of teen and 'tween girls. What are their actual dreams and aspirations? Let's take a cue from GoldieBlox and design math tests "from the female perspective."