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'This Is Your Brain On Princess'

The Huffington Post | Mandy Velez | Posted 04.08.2014 | Parents

Now that their lawsuit with the Beastie Boys has been settled, Goldieblox is back to making kick-butt ads to spark girls' interest in engineering. And...

Building Our Future: Top Toys That Empower Young Girls

Laurie Schacht | Posted 05.20.2014 | Parents
Laurie Schacht

Toys help kids discover who they are and introduce the choices they can make at a young age. This year, girl empowerment is a big trend. While I thought there were a lot of toy companies making it happen for girls, there's really just a handful -- but it's a handful that will make a difference.

GoldieBlox To Apologize For Beastie Boys Debacle

The Huffington Post | Lydia O'Connor | Posted 03.18.2014 | Parents

In an end to one of the biggest intellectual property battles of last year, the Beastie Boys have settled a back-and-forth legal battle with GoldieBlo...

Goldieblox: On A Mission To Inspire the Next Generation of Innovators

HuffPost Live | Posted 03.11.2014 | HuffPost Live 321

A paltry 13 percent of engineers are women, but Goldieblox is on a mission to change that through a series of books and toys designed with girls in mi...

Women in Business: Q&A with Michelle Lam, Founder & CEO of True&Co.

Laura Dunn | Posted 05.05.2014 | Business
Laura Dunn

Michelle Lam is the Founder and CEO of True&Co., the most intimate online shopping experience, fitting women into the perfect bra online with no fitti...

Top 5 Toys Beyond Goldiblox

Jamie Davis Smith | Posted 04.21.2014 | Parents
Jamie Davis Smith

Many toys, some classic and some new, can help girls develop an interest in STEM early on. Although my daughter has been known to play with them wearing pink from head-to-toe and sometimes in a tutu, they do not pander to the belief that our girls will only play with toys in pink, pastels, or that feature princesses.

GoldieBlox Super Bowl Ad Shows Girls Can Do Anything

The Huffington Post | Cavan Sieczkowski | Posted 02.03.2014 | Parents

The Super Bowl may have had its fair share of noteworthy commercials, but the GoldieBlox spot definitely won big in the ad game. GoldieBlox is a t...

Just How Sexist Were This Year's Super Bowl Ads?

The Huffington Post | Nina Bahadur | Posted 02.03.2014 | Women

Watching the Super Bowl is just as much about the ads as it is about football. And given that the outcome of last night's game was pretty clear from h...

Super Bowl Promotes Female Entrepreneurs On TV's Biggest Stage

Sandy Marshall | Posted 04.05.2014 | Women
Sandy Marshall

In a sea of some of the year's best commercials created by some of the world's biggest brands (almost all led by men), GoldieBlox was founded and is run by a female entrepreneur. And the ad was voted in by a popular vote.

This Small Business Will Be Getting A Free Ad At The Super Bowl

AP | By JOYCE M. ROSENBERG | Posted 04.01.2014 | Small Business

A small business that makes toys for girls will have its 30 seconds in the spotlight during the Super Bowl. GoldieBlox will appear in a...

6 Smart Toys Your Kids Will Love

Sandra Shpilberg | Posted 03.11.2014 | Parents
Sandra Shpilberg

Does the toy stimulate STEM (Science, Technology, Engineering and Math) exposure, concepts or related curiosity?

Beastie Boys Slam Toy Company With Lawsuit

The Huffington Post | Lydia O'Connor | Posted 01.23.2014 | Parents

Excitement over toy company GoldieBlox’s girl power message is getting buried by its escalating legal battle with the Beastie Boys, whose song “Gi...

Take Off the Pink Goggles and Don't Underestimate Your Girly-Girl

Jamie Davis Smith | Posted 02.08.2014 | Parents
Jamie Davis Smith

Don't underestimate your girly-girl and think she's so narrow minded that she won't be interested in science, math, technology, engineering, or pirates unless they are presented covered in pink. Give your girly-girl some credit and the opportunity to move beyond girl toys.

Proof The Media Failed Women This Year

Posted 12.10.2013 | Women

It's been quite the year for women in the media. Some things, like the popularity of "Orange Is The New Black" and Sweden's new film rating system...

GoldieBlox Pulls Beastie Boys Song From Hugely Popular Video

The Huffington Post | Benjamin Hart | Posted 11.27.2013 | Parents

The much-buzzed copyright battle between GoldieBlox and The Beastie Boys could soon be over. On Wednesday, GoldieBlox founder and CEO Debbie Sterli...

STEM Sells: Getting the Female Perspective on Math

John K. Herr | Posted 01.27.2014 | Comedy
John K. Herr

Testing must be made relevant to the everyday lives of teen and 'tween girls. What are their actual dreams and aspirations? Let's take a cue from GoldieBlox and design math tests "from the female perspective."

Women in Business: Q&A with Debbie Sterling, Founder of GoldieBlox

Laura Dunn | Posted 01.25.2014 | Small Business
Laura Dunn

Debbie Sterling is an engineer and founder of GoldieBlox, a toy company out to inspire the next generation of female engineers. She has made it her mi...

The Beastie Boys Are Not Fans Of That Viral Video

The Huffington Post | Sara Gates | Posted 11.25.2013 | Parents

Millions of viewers around the world may love the GoldieBlox commercial that soared to Internet fame last week, but apparently the Beastie Boys aren't...

If You Didn't Think This Was The Coolest Toy For Girls Yet, You Will Now

The Huffington Post | Sarah Barness | Posted 03.11.2014 | Parents

GoldieBlox, the toy company founded by engineer Debbie Sterling, has been chanting about girl power for a year now, and they are only getting louder. ...

Kickass Toy Company Could Break Down Gender Walls With A Super Bowl Spot

The Huffington Post | Sarah Barness | Posted 11.15.2013 | Parents

Engineer and founder of GoldieBlox construction toys, Debra Sterling, is breaking down gender barriers one block at a time. First, she created Gol...

Goldieblox Toys Promo Shatters What Little Girls Are Supposed To Like | Posted 07.11.2013 | Technology

I have a 1.5-year-old daughter. Almost 90% of engineering jobs currently go to men. By the time kids reach middle school, boys are twice as likely to ...

WATCH: Little Girls Crush Gender Stereotypes In Under 2 Minutes

The Huffington Post | Robin Wilkey | Posted 07.24.2013 | Parents

"More than a princess. We are the champions." Those are the new lyrics -- and the empowering message -- of GoldieBlox's video remake of the famous Que...

Can This Toy Cure Tech's Gender Imbalance?

The Huffington Post | Betsy Isaacson | Posted 11.13.2012 | Technology

Debbie Sterling wants to re-engineer the world, one girl at a time. A Stanford engineer who spent her childhood years thinking "engineering was nerdy...