While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.
It's 2016 and we are 25 years into the revolution in digital technology; and yet, perhaps counter-intuitively, the most effective way to conduct business is still the most analog method in history.
As the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."
While reviewing a client's 2015 marketing strategy, I found myself wondering if I was missing anything. Was there an area my team could expand on? W...
All it takes is one arctic blast of cold winter air to make travelers dream of warm weather. If your thoughts are turning to Miami, Florida, you're no...
First and foremost I play golf because I like to learn something new every year. Learning something new, as a lifelong learner, is so satisfying. I be...
Here's a look back at some of the headlines that caught our attention for the week of December 13, 2015.
To say that Tiger Woods will make a comeback and that he will break Jack Nicklaus' record for the most major championship wins would be a huge stretch and probably untrue. In fact, Tiger himself doesn't even know what the future holds.
This may sound a little odd given how young and vibrant I am, but I often think of where I might like to retire someday if I were a normal person.
It used to be that guiding a pro athlete toward better performance was easy. They would be missing some obvious component of a wor...
My caddying career was littered with mistakes. Initially, my instinct was to manage these mistakes like the stand-up person my parents raised: with ignorance. I'd silently walk alongside my player, dodging eye contact, hoping the awkwardness would blow out over the Pacific.
Doug has other activities and lots of relationships. If Doug were the kind of man who'd be good at teaching golf (and life) to kids, I'd have suggested he try that. But that's not Doug. He misses golf, of course he does, but he has let it go and turned to other things. God bless him.
Golf is a very old sport that started in the middle ages. It is one of the oldest sports still played with great popularity today. The sport started in Scotland and was played in the abundant green grass that covered most of the country.
Hidden in mountain ravines south of downtown Palm Springs, the area now called simply "Indian Canyons" disguises behind its generic name one of the most unusual natural wonders in the state: thriving forests of glorious palm trees in the middle of a bone-dry, furnace-hot rocky desert.
Like successful athletes before her, Sorenstam always had a vision for her life. And for the first time in her life, in 2008, her vision began off of the golf course. In that moment, it was time for Sorenstam to find success in the business world and in her personal life, as a wife and mother.
Northern California has claimed its rich history and is known as the heart of the Gold Rush. However, Sacramento, the capital city of California, is home to a brilliant community of people that make an impact for many non-profit and charitable organizations.