The stonewalling of regulators by Google on exactly how that new integrated profiling of users on behalf of advertisers would work finally pushed European regulators to take legal action after hoping over the last year to negotiate a voluntary deal with the company.
Before you worry about your Pinterest strategy or how to leverage the 50 million users on Draw Something, the biggest mistake you could make is to break what is currently working on your social shelf space.
I conducted a small experiment to begin to see the extent to which online advertisers engage in racial targeting. The following shows the results of this preliminary investigation of racial and economic profiling through Google Adwords.
While it's good that the DOJ investigated Google's illegal activity, the disturbing aspect of the agreement is that the evidence of Larry Page's direct knowledge of criminal activity was sealed from the public.