As far as apps go -- it's less than an app. It's merely a thrown-together version of a feed aggregator with very limited content and no useful Google or social integration. I know from my own strategy work that with a little effort it's possible to build good looking and useful apps that are actually useful.
Technology seems to be advancing faster than the speed of light. Our state-of-the-art smart phone, computer and Blu-ray player has become the new car of the 21st century: the minute we drive it off the lot, it's obsolete and virtually worthless. The same can be said for the art of communication, which has been almost completely taken over by technology in the past 20 years.
If you're a smart small business owner, you're googling your business from time to time to assess the status of where your business appears in the Search Engine Results Page (SERP) line-up, making sure people searching for your services with keywords appropriate to your line of work will be led directly to you.