The idea that marketing your company might be, at root, no different than marketing pasta or detergent or auto insurance might strike you as heresy. Yet the questions a marketer needs to ask in each case are the same.
My tl;dr for this is that in the grand scheme of things, making a color choice between a green and brown is the kind of decision we make rarely enough that you can ask for help and it really isn't a big deal.
What's in a name -- and a logo? Plenty. Your company's core identity, for one. Your name and logo (your branding, taken together) represent the first glimpse potential customers get of you, and longtime customers take comfort in the stability and reassurance your branding confers.
Disruptive ideas. Innovation. Creativity. These buzz words drive the conversations in branding, business, visual design and the arts. And all three boil down to the same pressing question -- how do you create something new?
You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.
With all of the recent criticism (and some praise) surrounding Hillary Clinton's newly revealed campaign logo, I decided it was time to have another chat with Mr. Sender in order to gain his perspective on Hillary's new bold "H" logo.
Even since the days of early human existence, mankind has shared an inexplicable need to decorate their humble abodes. From archaic cave drawings to complex hieroglyphs, beautifying the walls which surround us has become a part of human nature.
So as I see it, if you are trying to get rid of this symbol, you need to recognize that it is not something from the outside that must be extinguished and pushed away. Rather, it is at the heart of our own culture.
Ever since the web became a thing, one of the hottest discussion topics has been "how to make money online", a phrase that you and your friends have seen at least a couple of thousand times, if not a little more.