How do you communicate without saying a word? We think visually. The way to our hearts and minds is through our eyes. Seeing and feeling go hand in hand. What we see is so much more powerful than what we read. Because of this, Visual Language is a powerful form of communication that has the ability to influence behavior.
Consistency sits at the core of brands. No matter what the circumstances, the people behind the brand are expected to deliver the same experience or product; a can of Coca-Cola purchased in Tokyo should taste identical to one in New York City or London. With great brands, you know what to expect, and it is delivered time after time regardless of the location.
One of our clients, a leader in the financial services industry asked us to create a compelling, full-length report on their small business economic development program. Sounds relatively straightforward, right? Here was the challenge: we were confronted with a massive amount of data that only an economist could love.