Silly and optimistic as I am, I'm hoping for an end to health claims on foods and supplements. Health claims were introduced in 1994, have been so miserably abused and have become so utterly misleading that it's just time to say goodbye. The other more realistic scenario is that consumers will start rejecting the hype and express their skepticism with their wallets.
After I read that a new study had found health benefits from drinking coffee, I sprang from the table and brewed myself a cup of strong Yemeni espresso. I had downed almost the entire contents when the radio news came on. The broadcaster announced that a recent health study had discovered that if you drank too much coffee, it could kill you.