It's easier to focus on politics, celebrity gossip, reality TV and cat videos than on Earth's climate. It seems like everyone's all "Greenland? Who cares? Whatever. Next." And that upsets me. Is it really that easy to pretend the effects of global warming don't exist?
So are innovators in science and energy just too wonky to reach out to the public? Not at all - it's looking like they may be just wonky enough. Here are three successful campaigns, each with its own short video by This Planet.
COPENHAGEN -- Our climate models that predict how fast the glaciers are melting and the sea is rising don't take into account a lot of complex processes. Everything is happening faster than we thought it would.