Health care is not a commodity -- it is our lives. Giving consumers the full picture of quality and price information gives them "value transparency" and ultimately makes the health care industry more effective and efficient at serving patients. As Warren Buffett put it, "Price is what you pay, value is what you get." We believe that our members deserve the highest value care possible.
In the next few decades, people worldwide can expect to live longer. And if you make it to 65, data implies that you my live another 20 years. That's the good news. Those living another two decades will likely live with at least one chronic condition. But some health factors can help lessen that concern.
Some critics of high deductible plans have characterized them as "blunt instruments" because they typically are not adjusted to take an individual's or family's income into consideration. Someone making $50,000 a year has to pay the same amount out of his or her own pocket, before insurance kicks in, as someone making $250,000.