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Hispanic Market

Bicultural Moms Hold the Future of the Hispanic Market in Their Hands: Are They Friend or Foe?

Virginia Reyes | Posted 09.15.2014 | Latino Voices
Virginia Reyes

Marketers today have accepted, for the most part, the fact that U.S.-born, bilingual Hispanics, a.k.a Biculturals, need "special treatment", and that by appealing to their unique nature, they can be more successful in engaging with the fastest growing Hispanic segment.

Multinationals Go After Hispanics

Financial Times | Posted 09.24.2013 | Latino Voices

Abuelita hot chocolate in Mexico traditionally comes as a dark tablet that looks like a hockey puck. It’s dropped into a pan with four cups of milk ...

Neither Fast Nor Furious, Part 1

Jeff Valdez | Posted 08.14.2013 | Latino Voices
Jeff Valdez

Latino influence and spending power is undeniable, which leads me to ask: Just how does Hollywood, the liberal and creative capital of the world, view this exploding market?

Yahoo's Javier García Talks Tackling The Hispanic Market

VOXXI | Federica Longo | Posted 07.28.2014 | Latino Voices

Born and raised in Colombia, Javier Garcia has always been searching for opportunity. From the first time he left home to attend Wharton School of Bus...

The Future Of The U.S. Economy Will Depend On The Hispanic Market

Posted 04.18.2012 | Latino Voices

Latinos are key players in the American economy. But while the present U.S. economy benefits from Hispanics, the future U.S. economy is likely to depe...

Skepticism of Green Marketing -- Big Trouble When Addressing Latinos

Graciela Tiscareno-Sato | Posted 06.17.2012 | Green
Graciela Tiscareno-Sato

The American Latino consumer community is a highly skeptical community, generally speaking, but one with deep cultural connections to the earth, to creative reuse and to conservation.

Hispanic Leadership is a Business Imperative

Glenn Llopis | Posted 10.25.2011 | Latino Voices
Glenn Llopis

There is urgent work to be done by America's corporations to develop an authentic marketing approach to the Hispanic market, and an approach to hiring that allows Hispanics to bring their whole selves to work. There is equally urgent work to be done by America's Hispanics to step up to their new role as America's "majority minority" to start bringing their whole selves to work and to the community.

Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. Sh...