What's in a name? Being neither Capulet or Montague I responded to Ancestry.com's offer of a free peek into mine. They came up with this: "English: probably a variant of Yelland or Yellin. Americanized spelling of Norwegian Hjellen, from the definite singular form of Old Norse hjallr 'terrace', 'ledge' (see Hjelle). Jewish (Ashkenazic): variant spelling of Jelen."
Truth is, just as in 1899, journalism and content marketing need each other. As investigative journalists tell some of the most important stories of our time, the publication they work for is often cash-strapped, underpaying those journalists, and too busy or blind to break free from its antiquated ways of distribution--maybe sending truly brilliant content out a few times via their social media channels and calling it "a strategy."
I asked about fishing, then about living in their enchanting region of Bordeaux in southwest France. They described lives barely touched by time. Lives that follow the slow seasonal rhythm of the vineyards with the same ancestral predictability as the river current is regulated by the tides of the distant Atlantic Ocean.