Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.
Just because you're in the field of holistic health does not mean you need to stay sequestered in holistic health media, or even in health media. By thinking expansively and creatively about who you are, what you do, and whom you serve, you can position yourself as relevant for a diverse cross-section of media.
James Maskell, host of the Evolution of Medicine summit, took this thinking one step further, in our recent interview, postulating that the reason Western medicine is slow to incorporate more holistic models is that the medical structures needed for acute disease and chronic disease are "completely opposite."
Women have all different experiences of pregnancy. Some love it and feel the best they've ever felt, others not so much. Wherever they fall on the spectrum, my patients really benefit from the appropriate use of herbs to help them on the nine-month journey. Botanical medicine is a grounding, stabilizing force during pregnancy, much like the earth from which it comes.