After I caught the final out of the Yankees 27th World Series title, I met my father in the clubhouse and we enjoyed a very emotional embrace, where I thanked him for teaching me to play and love the game of baseball. All children need heroes and role models. All children deserve the opportunity to reach their goals.
Today, due to technological advances, IPO millionaires, successful succession planning, there is a younger breed of wealth that will soon surpass the baby-boomers in both dollars and influence. Wealthy baby boomers are far different in their likes, dislikes and values from their own next-generation children. Where there is significant wealth involved, it becomes even more critical to understand the differences between how to market and appeal to this next gen of wealth.