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Influencers

Chasing a Dream? 4 Reasons You Better Run in Work Boots

Chester Goad, Ed.D. | Posted 01.29.2016 | GPS for the Soul
Chester Goad, Ed.D.

In 2014, I released an indie book, "Purple People Leader." While the message (leading without bias) is hugely important to me, I actually published...

Increase Productivity in 20 Easy Lessons

Joan Moran | Posted 01.19.2016 | Business
Joan Moran

Productivity is an all purpose word for getting a lot done. It can be as simple as a housewife paying the bill on time, or a husband fixing the roof before the seasonal rains, or a school age child studying consistently before a test. What ties the examples together is that these people are doing something productive.

A Message to Corporate Advertisers

Adam Zaka | Posted 01.08.2016 | Business
Adam Zaka

Listen to Adam delivering this article on a Podcast: (It's time to get unpopular!) Dear Corporate Advertisers, Hi there. I'm a consumer. Nice to...

How I Started Over 80 Worldwide Trending Topics On Twitter

Sofia Katsali | Posted 12.22.2015 | Technology
Sofia Katsali

Why do I love Twitter? Trending topics. Local trending topics. Worldwide trending topics. You name them. Let's kick-start this article by providing s...

3 Influencer Marketing Predictions for 2016

Amy Callahan | Posted 12.17.2015 | Business
Amy Callahan

Influencer marketing: the phrase heard 'round the world in 2015 when it came to marketing industry buzz. With 65 percent of marketers participating in the influencer marketing space, it's no longer the new kid on the block looking to prove itself.

6 Critical Ways Social Media Influencers Can Expand Your Brand

John Rampton | Posted 11.20.2015 | Business
John Rampton

Take advantage of influencer visibility by collaborating with influencers. Influencer relationships can work in many different ways, each more effective than the last. Here are the best ways you can collaborate with influencers to give your brand the boost it needs.

Marketers: The Art Of Creating Content, Not Ads

Amy Callahan | Posted 11.05.2015 | Business
Amy Callahan

The message is clear: traditional advertisements simply do not work. What does work? Content that consumers can actually benefit from. Consumers run the show when it comes to marketing. Don't get left behind.

8 Top Online Influencers in Digital Marketing

Richard Lorenzen | Posted 09.29.2015 | Business
Richard Lorenzen

In the last several years, the world of digital marketing has exploded and become one of the most influential tools for companies of all types and sizes to grow their brand. However, as this industry has grown, a number of big names have emerged from the market.

UN Partners With Social Media Stars to Bring Peace Message to World's Youth

Richard Lorenzen | Posted 09.30.2015 | Business
Richard Lorenzen

On Monday, September 21st, the world came together to recognize the International Day of Peace. In order to make sure that the day's message of pe...

A Tribute to a Father

Dr. Jane Aronson | Posted 06.21.2015 | Impact
Dr. Jane Aronson

I wish that I had listened to my father more. I wish I let things that hurt roll off my back more and trusted that being natural and myself was safe. He advised me to pursue so many goals for myself and I didn't listen because I did not believe in myself. He wanted me to trust myself and I fought him on this.

How to Be Influenced by Real Love

Kay Tacke Morse | Posted 05.11.2015 | Women
Kay Tacke Morse

How long have they loved and been immersed in one another? A lifetime? I am envious of that. I didn't get that with my person I chose to I Do with. Or maybe they met on a seniors dating AP. Maybe he went to war and he asked for her hand to be married before he left, to have a photo and a ring to keep him alive while bombs flew. I wish I had asked them, their story.

Here's How Influencer Marketing Propels Big Studio Movies

Beverly Macy | Posted 06.22.2015 | Entertainment
Beverly Macy

Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.

Leaders: 5 Warning Signs You're Losing Your Influence

Phil Cooke, Ph.D. | Posted 06.09.2015 | Business
Phil Cooke, Ph.D.

The truth is, leadership is about influence. After all, if you can't inspire and influence your team to accomplish your organization's purpose, then you won't get very far.

A Book Review and Interview: "Just Kids from the Bronx" by Arlene Alda

Cathy Chester | Posted 05.02.2015 | Books
Cathy Chester

Every story is a gem, bringing us back to our childhood when we'd sit on the front stoop to hear our grandmothers spin yarns about their childhood adventures. And, because the Bronx gave birth to countless influencers, by the end of the book, you'll wish you were born there, too.

Most Recommended Marketing Tools By Pro Bloggers

Jonha Revesencio | Posted 04.08.2015 | Business
Jonha Revesencio

Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too.

5 Biotech Trends to Watch in 2015, According to Five Top Biotech Experts

Mark Fidelman | Posted 03.22.2015 | Business
Mark Fidelman

After a 2014 that saw countless biotechnology and biopharmaceutical product advancements and biotech stocks blowing away the overall market, can 2015 be as exciting? Will our experts' predictions come true? I look forward to watching the developments in the coming year.

The World's Most Influential Thinkers Of 2014, According To The Internet

The WorldPost | Nathan Gardels | Posted 12.16.2014 | World

If you were to do a systematic analysis of the English-speaking infosphere –- the blogosphere, the Twittersphere and Wikipedia pages -- to determine...

How to Build an Online Profile That Leads to New Opportunities

Catriona Pollard | Posted 02.02.2015 | Business
Catriona Pollard

What's the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account.

Trailblazing Women: Whitney Johnson, Leading Thinker & Co Founder of Clayton Christensen's Investment Firm

Anne Ravanona | Posted 01.31.2015 | Business
Anne Ravanona

"If you are feeling stuck in any way, whether it's financially, emotionally or intellectually, and you need to move forward -- that's actually a call for you to be innovative, be entrepreneurial or 'intrapreneurial.'"

The 'Wisdom of Friends' Powers Brand Advocacy

Ted Rubin | Posted 01.29.2015 | Business
Ted Rubin

We are hearing so much now about social media creating a shift from "the wisdom of crowds" to "the wisdom of friends," but what does that really mean for brand advocacy? A lot. It's this "wisdom of friends" that brings a new "social power" to Brand Advocacy.

29 Essential Twitter Feeds for Money and Investing

Betterment.com | Posted 12.23.2014 | Money
Betterment.com

This article, written by Catherine New, originally appeared on Betterment. Behavioral economics and decision making academics @katy_milkman @do...

The 7 Retirement Mistakes That Finance Experts Tell Their Clients to Avoid

Mark Fidelman | Posted 09.20.2014 | Business
Mark Fidelman

As a future retiree I start from where my financial situation is today, not as I would like it to be. That I accept that fact does not in any sense undermine my future goals -- but it is necessary to begin where I am today, if I am to change it to where I want to be.

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

The Five Best Sports Influencer Endorsements On The Web: (2 of 2)

Mark Fidelman | Posted 03.15.2014 | Business
Mark Fidelman

In fact, a properly run power middle influencer campaign can produce results 16x higher than a traditional marketing campaign according to Social Chorus.

2014: The Year of the Brand Influencer

Daniel Newman | Posted 03.01.2014 | Business
Daniel Newman

If there is one thing that I have learned in my career, it is that the money always follows the trends. In a world gone social, we are influenced by our trusted network at a rate of near 90 percent and that alone speaks volume for where things are heading.