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Influencers

A Book Review and Interview: "Just Kids from the Bronx" by Arlene Alda

Cathy Chester | Posted 03.02.2015 | Books
Cathy Chester

Every story is a gem, bringing us back to our childhood when we'd sit on the front stoop to hear our grandmothers spin yarns about their childhood adventures. And, because the Bronx gave birth to countless influencers, by the end of the book, you'll wish you were born there, too.

Most Recommended Marketing Tools By Pro Bloggers

Jonha Revesencio | Posted 02.12.2015 | Business
Jonha Revesencio

Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too.

5 Biotech Trends to Watch in 2015, According to Five Top Biotech Experts

Mark Fidelman | Posted 03.22.2015 | Business
Mark Fidelman

After a 2014 that saw countless biotechnology and biopharmaceutical product advancements and biotech stocks blowing away the overall market, can 2015 be as exciting? Will our experts' predictions come true? I look forward to watching the developments in the coming year.

The World's Most Influential Thinkers Of 2014, According To The Internet

The WorldPost | Nathan Gardels | Posted 12.16.2014 | World

If you were to do a systematic analysis of the English-speaking infosphere –- the blogosphere, the Twittersphere and Wikipedia pages -- to determine...

How to Build an Online Profile That Leads to New Opportunities

Catriona Pollard | Posted 02.02.2015 | Business
Catriona Pollard

What's the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account.

Trailblazing Women: Whitney Johnson, Leading Thinker & Co Founder of Clayton Christensen's Investment Firm

Anne Ravanona | Posted 01.31.2015 | Business
Anne Ravanona

"If you are feeling stuck in any way, whether it's financially, emotionally or intellectually, and you need to move forward -- that's actually a call for you to be innovative, be entrepreneurial or 'intrapreneurial.'"

The 'Wisdom of Friends' Powers Brand Advocacy

Ted Rubin | Posted 01.29.2015 | Business
Ted Rubin

We are hearing so much now about social media creating a shift from "the wisdom of crowds" to "the wisdom of friends," but what does that really mean for brand advocacy? A lot. It's this "wisdom of friends" that brings a new "social power" to Brand Advocacy.

29 Essential Twitter Feeds for Money and Investing

Betterment.com | Posted 12.23.2014 | Money
Betterment.com

This article, written by Catherine New, originally appeared on Betterment. Behavioral economics and decision making academics @katy_milkman @do...

The 7 Retirement Mistakes That Finance Experts Tell Their Clients to Avoid

Mark Fidelman | Posted 09.20.2014 | Business
Mark Fidelman

As a future retiree I start from where my financial situation is today, not as I would like it to be. That I accept that fact does not in any sense undermine my future goals -- but it is necessary to begin where I am today, if I am to change it to where I want to be.

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

The Five Best Sports Influencer Endorsements On The Web: (2 of 2)

Mark Fidelman | Posted 03.15.2014 | Business
Mark Fidelman

In fact, a properly run power middle influencer campaign can produce results 16x higher than a traditional marketing campaign according to Social Chorus.

2014: The Year of the Brand Influencer

Daniel Newman | Posted 03.01.2014 | Business
Daniel Newman

If there is one thing that I have learned in my career, it is that the money always follows the trends. In a world gone social, we are influenced by our trusted network at a rate of near 90 percent and that alone speaks volume for where things are heading.

5 Reasons Why Protesting at the UN Is Useless... Seriously

Benish Shah | Posted 09.27.2013 | Politics
Benish Shah

We want Buzzfeed to tell us what personality type we are and Fox to give us dramatics instead of news so we can poke fun. Because all of that is easier than actually doing something about the things that bother us.

Turns Out - Haterz Are Gonna Hate

Beverly Macy | Posted 11.19.2013 | Business
Beverly Macy

Awhile back, in my social media marketing class at UCLA, we had a discussion on the power of recommendation, influence, and user reviews. It's a very good topic -- the Yelp generation relies almost totally on what their peers say -- good and bad.

Social Media Week LA and What's Trending Announce 2nd Annual "Social 25" List Of Digital Media Influencers

Shira Lazar | Posted 11.13.2013 | Los Angeles
Shira Lazar

What's Trending teamed up with Social Media Week Los Angeles (SMWLA) - a part of Social Media Week Global's worldwide exploration of the social, cult...

How to Make Influencer Marketing Work for You

Jeff Cann | Posted 10.21.2013 | Business
Jeff Cann

Getting the right people excited and talking about your brand has always been one of the best tools in a marketer's toolbox.

Your Best Prospects Are Your Customers' Online Friends' Friends

Chris Abraham | Posted 09.17.2013 | Business
Chris Abraham

The future of social media marketing and digital PR will require learning how to compel everyone's friend-of-a-friend to crow about their clients.

Making Sustainability 'Cool'

John Friedman | Posted 08.31.2013 | Impact
John Friedman

Sustainability and the concept of shared fate -- that we're all on this small planet together and our fates are woven together -- could sure benefit from a good song (or two).

Lessons Learned From an Influencer

David Cleary | Posted 07.22.2013 | Technology
David Cleary

Until very recently I wouldn't have called myself an avid social media user. Sure, I created a Facebook profile in 2006, at a time when a college email address was still required to sign up, but who didn't? The concept of the "social network" has changed a great deal since then.

The Five P Formula for Becoming a Key Person of Influence

Kevin Harrington | Posted 06.23.2013 | Impact
Kevin Harrington

The reality is many people are great at what they do, but they aren't fulfilled and they're stuck spinning their wheels trying to get to the next level. How do you breakout and move past the crowd?

Influencers vs. Advocates in New Media

Kevin Price | Posted 03.23.2013 | Technology
Kevin Price

There are a broad range of individuals who can be called advocates, because they are often a "dime a dozen," while others can also get paid large amounts for promoting certain brands and products.

What the Kardashians Can Teach You About Fashion Blogging (Content Isn't King, Branding Is)

Erin Flynn | Posted 11.11.2012 | Style
Erin Flynn

Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.

#One4One: Surfacing People Who You Should Know About

Craig Newmark | Posted 09.15.2012 | Technology
Craig Newmark

I go to a lot of tech conferences and in conjunction with that get added to notables lists, due to clerical errors. Sometimes, it's disappointing tha...

5 Tips for Turning a New Signup Into a Power User

Megan Berry | Posted 07.30.2012 | Small Business
Megan Berry

In the first experience, your users decide how much of their time or money they will invest in your company. Will they become a lifelong devoted fan, sharing your company with all their friends or will they drop off after the first signup?

Influencer of the Week: The Wikipedia Blackout

Connie Dieken | Posted 03.20.2012 | Business
Connie Dieken

Wikipedia went dark for a day and illuminated the world on how to influence boldly in the 21st century. The site's massive one-day protest of the Sto...