I admit that I am easily annoyed, which makes me sound hypocritical when I talk about soul stuff. People can chew their gum too loudly in a meeting and I want to throw them down a well. The person who repeatedly says 'Anyhoo' makes me want to do bodily harm. But, when it comes to the depths of the soul, I believe in us.
Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.