For a device to be truly personal, it must be integrative. Not just integrative on the business level, or even the social level, but holistically across all platforms of our lives, including the spiritual. After all, our goals and intentions give meaning to our daily activities. If we lose sight of them, we risk losing sight of ourselves.
Looking back I don't know if it was the inspiration of a courageous little girl who lived so close by, who was treated at the very same hospital, or our continued commitment in a world where it's hard to keep commitments, but I know that she and her siblings have gotten the message -- "when life gives you lemons, do something about it."
Chances are you've come across a public service announcement (PSA) from the Ad Council, such as their recent "Love Has No Labels" campaign that went viral with over 86 million views. I interviewed Laurie Keith, Director of National Media Accounts at the Ad Council, to shed some light on how technology is used to empower their campaigns.